local time, September 18
13th HOMELIFE Brazil
International Home & Housewares Show
concluded successfully at the São Paulo Expo & Convention Center
Multi-stakeholder Collaboration to Build a New Platform for China-Pakistan Economic and Trade Exchanges
This edition of HOMELIFE Brazil Exhibition is co-hosted by the Department of Commerce of Zhejiang Province, Hangzhou Municipal People's Government, SANSEI EDITORA, and EVENTOS E CONSULTORIA EMPRESARIAL LTDA, undertaken by Hangzhou Municipal Bureau of Commerce and MEORIENT International Exhibition, and guided by the Department of Commerce of Guangdong Province, which provides more solid resource support for Chinese enterprises to enter the Brazil market and deeply cultivate the South American market.
During the exhibition, professional purchasers kept arriving at the venue, exhibitors enjoyed a booming reception and negotiation momentum, with on-site orders and cooperation intentions emerging continuously, which fully demonstrated the activity and competitiveness of Chinese enterprises in the Brazil market, and further unlocked new potential for China-Brazil economic and trade cooperation.
Maintaining strong momentum, order intentions keep rising
Running for three days, this exhibition brings together nearly 500 exhibitors from multiple regions including Zhejiang, Jiangsu, Guangdong, Shanghai and Yunnan, covering five major categories: home furnishings, kitchen & dining, gifts, outdoor products and office supplies, to build a one-stop procurement platform for home life.
During the exhibition, it attracted a total of over 33,000 professional buyers from Brazil and neighboring countries to visit the show for procurement, who held in-depth discussions with Chinese enterprises on product selection, procurement demands and cooperation matters, creating a vibrant atmosphere for on-site exchanges and matchmaking.
APECC
(São Paulo Shopping District Entrepreneurs Association)
As one of the prominent business entrepreneur organizations in São Paulo, it has long been committed to boosting local business development, corporate exchanges and procurement trade cooperation. Leveraging its business network and procurement channels, it has organized 1,000 invited buyers to visit and make purchases, and carried out precise docking centering on products and market demands, building an efficient platform for Chinese and Brazilian enterprises to deepen trade cooperation.
RETAIL EXPERIENCE BRASIL
Focusing on the entire retail ecosystem of Latin America and Brazil, we boast extremely deep local business networks, supermarket and hypermarket channels, and relationship resources with leading brands. We provide retail experience design, brand positioning and growth strategies that align with the characteristics of the Brazil market, accurately connect Chinese enterprises with large local retailers, distributors and mainstream e-commerce platforms in Brazil, and help them quickly open up local sales channels.
Expert Fitness
A specialized distributor of sports and fitness products in Brazil, with channels covering over 3,000 gyms, professional chain stores and mainstream online platforms across the country. We adopt compliant international settlement, guarantee on-time payment, and support various trade terms including FOB and CIF.
We focus on procuring commercial and home strength training equipment, aerobic machines such as treadmills and spin bikes, as well as accessories including dumbbells, kettlebells, yoga resistance bands, protective gear and sports bags.
During the exhibition, the visitor flow remained robust, with constant negotiations and exchanges taking place in front of the booths. A number of exhibitors fully affirmed the visitor quality, market matching and on-site negotiation effectiveness of this exhibition, secured intended orders and potential customer resources, and the trade effectiveness of the exhibition was further demonstrated.
1. Zhejiang Tenrun Cosmetics Co. , Ltd.
Conduct first-day docking with large supermarket and hypermarket clients
"The perfume market in Brazil is large in scale and boasts considerable development potential. The buyers at this exhibition are of high quality; we connected with large supermarket clients on the very first day of the event. The overall results have exceeded our expectations, and we highly recognize the professional exhibition services provided by MEORIENT. "
2. Zhejiang Tuna Technology Co. , Ltd.
AI facilitates efficient buyer screening and matching
"This is our first time participating in an exhibition in Brazil, and we also took this opportunity to gain in-depth insights into the local market. The exhibition results exceeded our expectations, with hundreds of clients visiting our booth every day, from which we screened and connected with many high-quality buyers. The AI functions of MEORIENT's Global Wizard, such as client screening and buyer invitation, are also extremely practical and have greatly improved our exhibition efficiency. "
3. Hangzhou Weidunni Trading Co. , Ltd.
New customers can be developed at every edition of the exhibition
"We have participated in the Brazil exhibition for four consecutive years and are also a long-term cooperating exhibitor of MEORIENT. Each edition of the exhibition allows us to secure a batch of new high-quality clients. The on-site visitor flow is huge, and there are often multiple groups of clients visiting simultaneously during peak hours. Overall, we have reaped great rewards from participating in the exhibition. "
4. Wuyishan Qiu Leisure Products Co. , Ltd.
Connect with over 90 high-quality purchasers in three days
"Our products enjoy high recognition in the Brazil market. There were a large number of inquiring visitors at the exhibition site this time, indicating strong market demand. Over the three days, we connected with more than 90 high-quality purchasers in total, many of whom are familiar with the Chinese supply chain, making our communication highly efficient. This is our first collaboration with MEORIENT, and both the overall service and exhibition experience exceeded our expectations. We will also discuss cooperation on an overseas warehouse in Brazil going forward, to continue to deepen our presence in the South American market. "
Focusing on new outdoor trends
multiple forums will be held concurrently
This edition of HOMELIFE Brazil Exhibition focuses on the local outdoor consumer market that is continuously gaining momentum. Two outdoor-themed forums will be held concurrently, namely "Changes in Outdoor Consumer Behavior and the Growth of Nature Experience Activities" and "Growth, Trends, Opportunities and Future of the Brazil Outdoor Market". Covering aspects ranging from consumer behavior and market trends to scenario evolution and product innovation, the event systematically sorts out the new changes and new opportunities in the Brazil outdoor market.



During the forum, industry guests João Paulo Magno and Marcelo Jordan, based on their own practice and observation in the outdoor sector in Brazil, shared first-hand insights from the dimensions of outdoor consumption behavior, market growth, scenario changes and product demands respectively, providing valuable reference for Chinese outdoor enterprises to further understand the Brazil market, gain insight into consumer demands and find entry points for Localization of products and the market.
The closing is not the end
but the starting point of a new round of cooperation
HOMELIFE keeps connecting global business and trade resources
South Africa, Vietnam
Indonesia, UAE, Saudi Arabia, India
……
Looking forward to meeting with global partners again at the next stop
▲ Seize overseas business opportunities. Scan the code now to consult!

15,000+ square meters of scale
500+ high-quality enterprises
Gather 10,000+ high-quality products
Household & Daily Wares, Kitchen Supplies, Beauty & Personal Care Products, Gifts & Office Supplies, Outdoor Leisure & Sports Supplies...... There are many excellent products in different categories
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It's all there
HOMELIFE International Home Gift Exhibition

