Specially invited big buyers to meet face to face①| The order is coming! Vietnamese supermarket giants Lulu/Woolworths/Masan are participating in the exhibition, which categories are most lacking in Chinese goods?

Its procurement system is highly focused on the core markets of the Middle East (UAE, Qatar, Saudi Arabia), and its customers are all enterprises within the group, highlighting its strategic role as a "regional procurement brain".

Procurement radar | Full exposure of precise demand

Focus on bulk FMCG and daily necessities, emphasizing "scale, cost-effective, and sustainable supply".

Core procurement categories

• Household items: plastic storage, smart storage, creative home accessories, multi-functional storage boxes.

• Kitchen supplies: stainless steel kitchenware, non-stick pots, ceramic tableware, kitchen tool sets.

• Eco-friendly daily necessities: degradable storage bags, bamboo fiber tableware, and household products made of sustainable materials.

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Collaboration preferences

• OEM development/cost-effective white label: Support OEM production, accept customized design, and help products quickly integrate into the Lulu store system.

• Cost-effective: Requires ultimate cost control and price competitiveness, and products need to have "explosive potential".

• Payment and Credibility: As a multinational retail giant, it is financially sound and is recognized as a high-quality, long-term partner for large exporters.

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Special Note: LuLu tends to reduce middlemen and work directly with responsive factories in China, especially those with local factories in Vietnam, which can significantly shorten lead times.

Big buyers speak out | Cooperation signals are full

The head of LULU said: "We are strategic allies with Miorante and have established deep cooperation and trust in many HOMELIFE exhibitions in the Middle East, Southeast Asia and Africa.

In this Vietnam exhibition, we attach great importance to it, and have set up a professional procurement team with clear goals, accurate on-site docking, quickly locking in high-quality suppliers, and promoting the implementation of cooperation projects! Once it enters Lulu's supplier system, it means that products can be quickly deployed throughout the Middle East and some Southeast Asian markets.

At present, the procurement needs of Lulu's Vietnam office are clear and urgent - focusing on food, household necessities, clothing and other categories, especially giving priority to suppliers with local production capacity in VietnamWe sincerely invite Chinese exhibitors to prepare their products to participate in the exhibition, and look forward to creating a win-win situation with Chinese exhibitors! ”

Ms. Tran, head of procurement at MAY Exports, said: "In view of the strong binding relationship between MAY Exports and LULU,MAY Exports requires Chinese suppliers to focus on furniture and home furnishings, and have strong product competitiveness, whether it is product quality or price, followed by factories or offices in Vietnam.

We will receive suppliers recommended by the HOMELIFE organizing committee before the Vietnam exhibition in May, communicate through meetings, and even visit the factory.

In addition, we will send 3 purchasing teams to participate in the closed-door meeting of this year's HOMELIFE Vietnam exhibition to contact Chinese companies that have been communicated in the early stage to further promote cooperation! ”

Woolworths Supermarkets

Australia's retail overlord,

Define quality and cost performance with your own brand!

Buyer Profile | The “invisible king" of the Australian market

Woolworths Group Limited is one of Australia's largest and most influential retail groups, founded in 1924, after a century of precipitation, it has now grown into a company covering food retail, daily necessities, Liquor and retail services and other forms of people's livelihood consumption giants.

Its core business, Woolworths Supermarkets, covers major cities and communities in Australia, with fresh food, packaged food and daily necessities as the coreWith a very high penetration rate of its own brand (accounting for more than 40%), it firmly occupies more than 30% of the Australian food retail market with its efficient turnover and quality reputation, forming a "duopoly" pattern with Coles, with stable channels and amazing procurement volume.

Global procurement layout

To support its vast store network, Woolworths has set up Asia-Pacific procurement teams in Vietnam and Shanghai, China, responsible for product selection and development, quality control, order execution and supply chain coordination. Through strict quality control systems and localized procurement strategies, they introduce cost-effective goods from Southeast Asia and China, and spread them to thousands of households through a strong import distribution system.

Procurement radar | Full exposure of precise demand

Procurement logic

Focus on three cores - stable quality, ultimate price, and long-term cooperation.

Core procurement categories

• Cost-effective private label household products: storage and organization (vacuum compression bags, drawer dividers), decorative ornaments(seasonal home décor, scented candles), basic household items (bathroom products, cleaning tool sets).

• Seasonal series development: holiday-themed tableware, outdoor camping supplies, summer cool home combinations.

• Bulk products: glassware, storage boxes, plastic food crisper boxes.

Collaboration preferences

• Brand development: It is necessary to provide full-process support from design and proofing to mass production, and the product needs to meet the needs and trends of the Australian market;

• Quality and cost balance: products need to pass strict quality inspection while maintaining absolute price competitiveness;

• Long-term stable supply: Suppliers are required to have a stable supply capacity of tens of thousands of pieces per month and be able to quickly respond to order adjustment needs.

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Special note: Woolworths' purchasing team will focus on the supplier's quality control system and capacity flexibility, and factories with ISO certification or experience in international key customer cooperation will have an advantage.

Big buyers speak out | Cooperation is full of sincerity

Ms. Celine, Head of Woolworths Vietnam Sourcing Team, said: "We attach great importance to and are looking forward to the Vietnam Home Gift Fair in May! The quality of the kitchen, storage and other category suppliers recommended by Miolante in the early stage is extremely high, and a preliminary cooperation intention has been established.

In this exhibition, the Woolworths Vietnam team is ready for in-depth cooperation and will send a professional procurement team to the site in batches to promote cooperation through the whole process of 'pre-exhibition screening and pre-docking, one-on-one in-depth negotiation during the exhibition, and on-site inspection after the exhibition'.

We focus on core categories such as glassware and storage solutions, and accurately screen suppliers with R&D capabilities and cost advantages. Looking forward to creating a win-win situation with Chinese exhibitors! ”

Masan Group

The king of retail in Vietnam,

The "two-wheel drive" of channel expansion and supply chain upgrading!

Buyer Profile | The "channel overlord" of the consumer market

Masan Group, the "giant" in Vietnam's consumer and retail sector, has business spanning food manufacturing, retail channels and supply chain integration, and is regarded as the "golden entrance" for Chinese brands to enter Vietnam.

Its retail division, WinCommerce, operates the largest retail network in Vietnam - more than 4,700 storesSupermarkets (large general supermarkets) and WinMart+ convenience stores (community convenience network).

Covering all 63 provinces and cities in Vietnam, it has more than 9 million active members and directly reaches mainstream consumer groups. In 2026, its retail territory will accelerate its expansion, with plans to add 1,000-1,500 new stores, explosive growth in channel demand, and amazing procurement potential.

Dual engines drive procurement layout

Retail channel side

Through WinMart and WinMart+, Masan has built a full-coverage network from the front-line to the sinking market, covering food, home furnishings, personal care, etc.

Its "WinMart Home" private brand continues to expand its home product line, emphasizing "cost-effective+large-scale distribution", which requires extremely high production capacity and cost control capabilities of suppliers.

Supply chain

The group has more than 30 food and consumer goods factories, forming a closed-loop ecology of "front store and back factory". In order to support capacity expansion and intelligent upgrading, it has long-term and large procurement needs for intelligent packaging equipment, environmentally friendly packaging materials, and logistics automation systems.

Procurement radar | Full exposure of precise demand

Procurement logic

The group presents the characteristics of "double high" - high category coverage and high order volume.

Core procurement categories

• Household daily necessities: kitchen supplies (pots, tableware, cooking utensils), storage and organization(plastic lockers, hangers), cleaning tools (brooms, mops, cleaning liquids), toiletries (laundry detergent, dishwashing liquid); Personal care products, office stationery.

• Supply chain equipment: intelligent packaging machinery, automated production lines, environmentally friendly packaging materials (degradable plastics, paper-plastic composite packaging).

Collaboration preferences

• OEM/White Label cooperation: supports in-depth customization and can be OEM production, helping its own brand to quickly expand SKUs.

• Cost-effective and large-scale supply: Products need to meet the needs of national chain stores, and the price needs to be absolutely competitive.

• Fast delivery and flexible production: It can quickly respond to order adjustments and support small batches and multiple frequency replenishment.

Special reminder: Masan has a strong direct sourcing system, which can directly introduce overseas suppliers and include them in its qualified supplier pool. If it can provide innovative products that meet the consumer trend of the Vietnamese market or traditional popular models with cost advantages, it will be easier to win its favor.

Big buyers speak out | The demand for cooperation is strong

Mr. Duong said: "We are accelerating the expansion of import channels, with more than 30,000 imported SKUs, which are highly compatible with the categories of HOMELIFE exhibitions!

In this exhibition, we will send a strategic cooperation team to participate in the whole process, and plan to jointly carry out the 'GO CHINA' procurement and factory visit itinerary with the organizing committee, and accelerate the implementation of cooperation through the full-link mechanism of accurate matching before the exhibition, efficient negotiation on site, and in-depth promotion after the exhibition."

At present, the most urgent needs focus on maternal and infant products, household daily necessities and textiles and clothing, and as a leader in the food industry, more than 30 of our factories are also eager to cooperate with Chinese suppliers in the fields of raw materials, technology, and OEM. The procurement demand is large-scale, the categories are wide, the order conversion rate is high, and the long-term cooperation potential is huge - looking forward to win-win the Vietnamese market with Chinese exhibitors! ”

Vietnam's home furnishing consumer market is in a golden growth period, and the leading channels have a strong demand for cost-effective and high-quality Chinese products! Through systematic invitation + pre-exhibition visit + accurate matching + on-site docking, this exhibition opens up a complete closed loop from display to transaction, helping Chinese enterprises quickly enter Vietnam's core channels.