The African home furnishings market is in a developmental stage, with South Africa as an important market in this field, benefiting from accelerated economic growth and urbanization, and continuously increasing consumer demand. The government has implemented a series of favorable policies to promote the development of the manufacturing industry, including improving the business environment, providing tax incentives and technical support to attract domestic and foreign investment into the home furnishings industry. With the trend of digitization and the popularization of e-commerce, the South African home furnishing market has ushered in a rapid growth opportunity in e-commerce sales. At the same time, with the promotion of the "the Belt and Road" initiative and the signing of relevant cooperation agreements, South Africa has closer trade relations with the international community, which will help further activate the potential of the home furnishing market.