Nearly 500 Chinese enterprises make a collective appearance! The 13th HOMELIFE Brazil International Home & Gift Fair grandly kicks off, unlocking the 400-million-population market in South America!

Original 09-22 16:08 | 164 visits

local time, September 16
13th HOMELIFE
Brazil International Home & Gift Fair
(hereinafter referred to as HOMELIFE Brazil)
kicked off in grand style at the São Paulo Expo & Convention Center

Government and enterprises work in tandem

with authoritative endorsement supporting global expansion

This HOMELIFE Brazil Exhibition is co-hosted by the Department of Commerce of Zhejiang Province, Hangzhou Municipal People's Government, SANSEI EDITORA, and EVENTOS E CONSULTORIA EMPRESARIAL LTDA. , undertaken by Hangzhou Municipal Bureau of Commerce and MEORIENT International Exhibition, guided by the Department of Commerce of Guangdong Province, and has received strong support from a number of authoritative industry institutions including ABIMEI, expo SOLUTIONS, APECC, ibrachina, VISITE SÃO PAULO, and SINDIPROM.

From local commerce authorities in China and provincial capital city governments to local industry associations and business travel agencies in Brazil, professional forces from both China and Brazil have engaged in in-depth collaboration at this exhibition, providing participating enterprises with comprehensive endorsement in terms of policies, channels and resources.

Guests attending the opening ceremony

◾Tania Dias

Special Advisor to the Secretary of State of the Department of Economic Development of the State of São Paulo, Brazil

◾Marcelo Tidy

Councillor of the City Council of Franca, São Paulo, Brazil

◾Li Dongcheng

Chief Representative of the China Council for the Promotion of International Trade in São Paulo

◾Thomas Law

Board Member of the Association of Entrepreneurs of the São Paulo Business Center (APECC)

President of the Brazil-China Social and Cultural Research Institute (IBRACHINA)

◾Ennio Crispini

President of the Association of Importers of Machinery and Equipment of Brazil (ABIMEI)

◾Paulo Castelo Branco

Executive President of the Association of Mechanical Equipment Importers of Brazil (ABIMEI)

◾Binu Pillai

Zhejiang Meorient Commerce & Exhibition Inc. Chief Operations Officer (COO)

◾Anselmo Carvalho

President of ExpoSolutions

◾Armando Rovai

Legal Advisor of the Association of Entrepreneurs of the São Paulo Business Center (APECC)

（The above rankings are in no particular order）

The trillion-level home furnishing market: unlocking a new growth engine for consumption in South America

Brazil is the largest economy in South America. According to data from Brazil's Ministry of Industry, Trade and Services, the bilateral trade volume between China and Brazil reached 171 billion US dollars in 2025, representing an 8.2% year-on-year increase. Brazil's imports from China rose by 11.5% year-on-year, and China has been Brazil's largest trading partner for 17 consecutive years.

Focusing on the home living track, the growth logic is equally clear. Backed by a population of 210 million, an urbanization rate of nearly 87% and an ever-expanding middle class, Brazil is bringing incremental certainty to China's advantageous home living categories. As one of the cities with the strongest consumption power in the world, São Paulo is not only the gateway to the Brazilian market, but also a fulcrum that radiates the Southern Common Market (MERCOSUR) and taps into the consumer landscape of over 400 million people in South America.

The exhibition scale hits a new record high,

and the business momentum in South America keeps rising

This exhibition has reached a new record high in scale, with nearly 500 Chinese enterprises participating in a concentrated manner, showcasing a wealth of products and supply chain resources on the same stage. The exhibits cover five major exhibition areas: household goods, kitchen and tableware, outdoor leisure, beauty and personal care, as well as gifts and office supplies.

The exhibition site continues to see a booming flow of visitors. At the booths of various participating enterprises, inquiries, negotiations and business matching are closely connected, creating a vibrant atmosphere for business exchanges. Omnichannel purchasers including supermarket chains, brand agents, cross-border e-commerce operators and regional distributors from Brazil and multiple other South American countries have gathered at the venue.

Apart from mainland Chinese manufacturing enterprises, enterprises from the Hong Kong Special Administrative Region and local enterprises from Brazil also made appearances on the same stage, while enterprises in new business forms such as cross-border e-commerce and supply chain services continue to pour in — the HOMELIFE Brazil Exhibition has evolved from a mere "window for showcasing Chinese manufacturing" into an Open Platform where Chinese and Brazilian enterprises, and even enterprises across the globe, can share access to the South American market.

Outdoor Zone Gathering:

Popular New Products Make a Central Debut

Thanks to Brazil's extensive coastline, warm climate and diverse natural environment, beach leisure, camping, barbecuing, fishing and outdoor sports have become important leisure activities for Brazilian consumers. The continuous enrichment of outdoor scenarios has also driven sustained growth in demand for products such as outdoor tables and chairs, tents, sun protection gear, barbecuing equipment and water leisure products.

Therefore, this edition of the HOMELIFE Brazil exhibition has specially set up an outdoor zone. A number of outdoor enterprises including Ningburg Milesle International Trade, Hangzhou Qiao Industrial, Suzhou Ruoqi Intelligent Technology, Zhejiang Tuna Technology, Zhejiang Shengxue Leisure Products, Hangzhou Yige Cross-border E-commerce, Zhejiang Tuna Technology, Hangzhou Faweier Industry, Shandong Aoxin Outdoor Products, Wuyi Shanqiu Leisure Products, Zhejiang Jiarui Leisure Products, Guangzhou Nutree Technology, Wuyi Xinyue Leisure Products, Hangzhou Suixing Technology, and Zhejiang Enze Vehicle Industry brought new products such as outdoor tables and chairs, camping tents, beach tents, fitness equipment, diving supplies, water inflator pumps, parasols, barbecue grills, and sports water bottles to the exhibition. A large number of purchasers stopped to conduct in-depth negotiations, which accurately caters to the booming outdoor leisure and vacation consumption demand in the Brazil market.

In addition, the exhibition site has specially invited buyers from Grupo Nautika, a leading outdoor sports, camping, fishing and tactical equipment brand and distribution group in Brazil, to be present for in-depth docking with VIP exhibitors, and to carry out procurement negotiations focusing on outdoor products, camping equipment and leisure products, so as to further connect with local market resources in Brazil.

During the same period, an outdoor lifestyle-themed forum was also held on site, which invited João Paulo Magno, a professional in the field of outdoor camping and nature experience in Brazil and founder of Aura Trip, to give a sharing under the theme of "Changes in Outdoor Consumer Behavior and the Growth of Nature Experience Activities", and interpret Brazil's outdoor consumption trends and future market opportunities based on local market practices.

At the forum site, VIP exhibitors Ruoqi and Shengxue showcased innovative outdoor products and design concepts on-site, and held in-depth exchanges with guests around product application scenarios, market demands and consumption trends, winning the Best Exhibitor Award of the 2026 Brazil Outdoor Exhibition.

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15,000+ square meters of scale
500+ high-quality enterprises
Gather 10,000+ high-quality products
Household & Daily Wares, Kitchen Supplies, Beauty & Personal Care Products, Gifts & Office Supplies, Outdoor Leisure & Sports Supplies...... There are many excellent products in different categories
——————
It's all there
HOMELIFE International Home Gift Exhibition

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