On December 17 local time, the 19th UAE HOMELIFE EXPO grandly opened at the Dubai World Trade Center!
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The exhibition focuses on 'high standards, strong lineup, and effective connections,' bringing together the elite forces of China's home and gift industry to showcase innovative products and supply chain strengths of 'Made in China' to global buyers, becoming the largest, most comprehensive, and influential professional trade platform in the Middle East for connecting with high-quality Chinese home and gift products.
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Authoritative support, joining forces to set the stage
Together building the Middle East's top-tier preferred business and trade platform
This exhibition is jointly organized by the People's Governments of Hangzhou and Shaoxing, among other entities, hosted by the Hangzhou Municipal Bureau of Commerce and Meorient, and supported and participated in by units including the Department of Commerce of Guangdong Province, the Guangzhou Municipal Bureau of Commerce, the Zhanjiang Municipal Bureau of Commerce, and the People's Government of Lianjiang City, as well as receiving strong support from well-known UAE business associations, companies, and media such as the Dubai Chamber of Commerce, HOMEBOX, DUBAI NEWS NETWORK, D-ENTRE MAGAZINE, and SPARK MEDIA.
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Guests attending the opening ceremony
◾His Excellency Marwan Bin Ghalita
Director General, Dubai Municipality
◾Mr. Wang Xiaojia
Economic Consul, Consulate General of China in Dubai
◾Mr. Li Yongyi
Mayor of Zhanjiang City
◾Mr. Zeng Pingzhi
Secretary of the Lianjiang Municipal Committee of the Communist Party of China
◾Her Excellency Erina Zalwango
Consul General of the Republic of Uganda in Dubai
◾His Excellency Asmelash Bekele Weldemariam
Consul General of the Federal Democratic Republic of Ethiopia in Dubai
◾Mr. Samir
CEO, World Freezone Organization
◾Mr. Mao Wenjin
Commercial Representative, Zhejiang Province Representative Office in the UAE (Middle East)
◾Mr. Shakhrukh Rakhimov
Director General, Overseas Representative Office of the Ministry of Investments of Uzbekistan
◾Mr. Kishore Bhatia
Honorary Secretary General, TEXMAS Textile Chamber
◾Mr. Feruz Rakhmatullaev
Investment Manager, Consulate of Uzbekistan in Dubai
◾Mr. Imran
Consul and Adviser, Embassy of Uganda in Abu Dhabi
◾Ms. Noora Ahmed
Trade and Communication Officer, Consulate of the Republic of Rwanda in Dubai
◾Mr. Pan Jianjun
Chairman,MEORIENT
(The above are listed in no particular order)
Gathering top companies, showcasing new products
Precisely connecting with the Middle Eastern market
As an important bridge with over a decade of experience in the Middle East market, the HOMELIFE exhibition made an unprecedented appearance this time, attracting nearly 500 high-quality enterprises from China to compete on the same stage. It covered five core category areas: home daily necessities, kitchenware, beauty and personal care, outdoor leisure and sports, and gifts and office supplies. The exhibits spanned from home to outdoor, from daily use to gifting, providing Middle Eastern and global buyers with a one-stop, efficient purchasing experience.
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Home Daily Necessities Section
Brands such as Guangzhou Aoqun New Materials, Guangzhou Liby Group, Ningbo Liao, Guangzhou Yicun Technology, Pujiang Yike You Home Products, Guangdong Weiwu Industry, Pujiang Xianghua Hangers, Shenzhen Zhengming Technology, Zhejiang Pinyao Technology, Ningbo Rushang Daily Necessities, Hangzhou Miaojie Daily Chemical Technology, Linhai Bailier Daily Necessities, Ningbo Dongsu Plastics, Taizhou Chengguo Home Products, and others showcased innovative products that enhance quality of life, including mops, storage boxes, cleaning supplies, storage bags, hooks, and laundry detergent, demonstrating the advancements of Chinese home daily necessities in functional design and practical technology.
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Kitchen and Dining Products Section
Brands such as Hangzhou Meige Trading, Zhejiang Letai Electric, Henan Yanwei Industrial Development, Ningbo Jialian Technology, Guangzhou Shangde Household Products, Yongkang Shuangjun Daily Necessities, Zhongshan Zhongxin Import & Export, Guangzhou Mingya Industrial, Yongkang Chengyun Industry & Trade, Huizhou Wuhe Industrial, Zhejiang Oujia Cookware Co., Hunan Wantao Ceramics, Zhejiang Haotian Cookware, Jinhua Linghang Kitchenware, and Yuyao Haisheng Plastic & Metal Products, among others, showcase a complete industry chain ranging from non-stick cookware and stainless steel tableware to eco-friendly disposable tableware and high-end glass tea sets, catering to the Middle East market’s growing demand for quality and aesthetic kitchen and dining products.
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Beauty and Personal Care Products Area
Brands and companies such as Guangzhou Yucaitang Cosmetics, Foshan Beihao, Hangzhou Ruili Technology, Guangdong Brush Doctor Technology, Guangdong Kashi Pharmaceutical Biotechnology, Ningbo Yingxing Electronic Technology, Guangzhou Baixian Cosmetic, Guangzhou Elephant Color Printing Packaging, Guangzhou Bitao Cosmetics Co., Ltd., Zhejiang Naidu Supply Chain Co., Ltd., Guangzhou Boshi Biotechnology Co., Ltd., Zhejiang Tanguo Trading Co., Ltd., and Guangdong Biaocai International Biotechnology Co., Ltd. showcased a full range of products, including skincare, makeup, hair care, nail products, and high-end cosmetic packaging materials, highlighting the international competitiveness of China's beauty and personal care industry in research and design.
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Outdoor Leisure and Sports Products Area
Brands such as Zhejiang Jintuo Electromechanical, Zhejiang Huangting Outdoor Products, Yiwu Longchuang Youpin Home Products, Ningbo Mylan Outdoor Products, Yongkang Fengdu Sports, Ningbo Wanlu Leisure, Jinyun Panshi Fitness Equipment, Zhejiang Hanma Fitness Equipment, Nantong Hongbo Sports Goods, Ningbo Wanlu Leisure Products, and Guangzhou Yingwei Outdoor Products bring tents, camping gear, fitness equipment, barbecue grills, and more, catering to the booming outdoor leisure and healthy lifestyle trends in the Middle East.
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Gifts and Office Supplies Area
Brands and companies such as Zhongbo Enterprise, Xiamen Youlianchuang Industry and Trade, Dongguan Mingfeng Packaging, Shanghai Puzuo Culture, Guangdong Little Angel Balloons, Pujiang Gelubo Trading, Foshan Tianzhili Hardware Technology, Ningbo Through Time Stationery, Shenzhen Yuqi Handicrafts, Dongguan Duojiabao Printing, Niche Fragrance International Technology (Foshan), Wenzhou Bangwan Stationery & Gifts, Hangzhou Bu Xin Technology, and Yimei Youpin Packaging, showcase a wide range of choices from creative gifts and holiday crafts to cultural and office supplies, meeting the diverse demands of the local market for unique gifts and office procurement.
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Rising popularity, upgraded connections
China supply chain cooperation talks are booming
December is the crucial point of the year-end purchasing season. Against the backdrop of global supply chain restructuring and accelerated regional procurement localization, the Middle Eastern market's demand for Chinese home and gift products is upgrading from 'finding products' to 'finding long-term partners'.
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On the first day of the event, the exhibition hall was crowded with visitors, and the excitement continued to rise. Professional buyers from countries and regions such as the UAE, Saudi Arabia, Kuwait, and Oman flocked to the venue. UAE-based comprehensive trading groups, wholesalers, and retailers including AL RAS EMIRATES TRADING L.L.C, Interplast UAE, Fakhruddin General Trading, and DANA AL BAHER also gathered on site, engaging in efficient and precise supply-demand matching and negotiations with Chinese companies.
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AI Empowerment, Intelligent Matching
Make every exhibition closer to generating orders
Intelligence has become the core engine for enhancing trade efficiency at this year's HOMELIFE exhibition. Relying on Meorient's 'AI Smart Exhibition' system and intelligent technologies and hardware such as AI glasses, a full-process digital and intelligent upgrade is achieved, covering pre-exhibition appointments, on-site negotiations, and post-exhibition follow-ups.
The trade show fully applies the 'TradeChina Assistant' AI assistant. After buyers scan the QR code, they enter a triangular smart group chat of 'Buyer-Exhibitor-Agent.' Centered around a conversational interface, it comprehensively handles frequently occurring inquiry scenarios during negotiations between buyers and sellers. At the same time, the AI can intelligently push customized product information based on buyer profiles and real-time behavior, achieving 'instant response,' automatic reception 24/7, and precise answers, making connections and business opportunities more efficient.
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In addition, the 'AI Smart Expo' system can also send real-time notifications of buyer arrivals, helping exhibitors identify target customers immediately. Based on algorithms, it recommends highly-matched potential buyers to exhibitors, effectively expanding the pool of business opportunities. Exhibitors only need to scan a business card, and the system will automatically complete identity recognition and digital archiving.
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At the same time, AI glasses at the exhibition site are being used on a large scale, supporting real-time translation and meeting notes in 128 languages, with the content automatically linked to the buyer's profile. After the exhibition, exhibitors can use the 'AI Letter Writing Agent' to generate personalized follow-up emails with one click, greatly improving the efficiency and accuracy of customer relationship management.
The exhibition will continue for 2 more days.
Stay tuned for more exciting updates~
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▲ Seize the opportunity to go global, scan the code and inquire now!