The 2026 HOMELIFE EXPO has officially released its full-year exhibition schedule! Global business opportunities, leading the way!

The global trend of going overseas is accelerating, and Chinese brands are now at the forefront of the era—setting sail, speeding up, and expanding. According to the latest data from the General Administration of Customs, in the first three quarters of 2025, China's total import and export value of goods reached 33.61 trillion yuan, hitting a new historical high! In the third quarter alone, there was a year-on-year increase of 6%, marking the eighth consecutive quarter of steady growth in foreign trade. Even more noteworthy is that imports and exports with countries involved in the Belt and Road Initiative grew by 6.2%, indicating that China's foreign trade is moving from 'regional breakthroughs' to 'global resonance'.

Advantages in the industrial chain, resilience in the supply chain, and upgrading of manufacturing – making 'Made in China' not just cost-effective, but also moving towards 'high quality, strong brand power, and globalization.' Today, going abroad is no longer just an opportunity; it is a strategy. It is no longer about following, but about leading!

In 2026, global foreign trade will flourish everywhere, helping Chinese companies go abroad with clearer direction!

Looking ahead to 2026, the global trade landscape is being reshaped: the rise of emerging markets is accelerating, the RCEP economic zone is developing, BRICS is expanding, and mature markets in Europe and the U.S., as well as countries along the Belt and Road, are opening windows of opportunity for Chinese enterprises.

Against this backdrop, the 2026 HOMELIFE EXPO Global Series will be held across 9 countries with 12 specialized exhibitions, covering key overseas markets such as Vietnam, Indonesia, the UAE, Poland, Mexico, Brazil, South Africa, Saudi Arabia, and India. The focus will be on core categories including home and daily necessities, kitchenware, beauty and personal care products, outdoor leisure and sports products, gifts, and office supplies. By leveraging multi-country local resources, channel cultivation, and precise matching services, HOMELIFE Expo helps Chinese companies make the leap from "exporting products" to "building brands."

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Southeast Asia

1、Vietnam

The 5th Vietnam HOMELIFE EXPO

Exhibition Dates: May 13-15, 2026

Location: Saigon Exhibition and Convention Center, Vietnam

The 6th Vietnam HOMELIFE EXPO

Exhibition Dates: November 18-20, 2026

Location: Hanoi International Exhibition Center, Vietnam

Vietnam is becoming the most promising consumer market in Southeast Asia. With sustained high economic growth (GDP has increased by nearly 50% over the past five years), accelerated urbanization, a rapidly expanding middle class, and 70% of the nearly 100 million population being young people, consumption upgrades and brand awareness are rising. Residents are shifting from being "price-sensitive" to "quality-oriented," with continuous growth in demand for daily necessities such as cleaning, personal care, beauty, and home products.

At the same time, both China and Vietnam are part of the RCEP and free trade agreement frameworks, with more than 90% of goods enjoying low tariffs of 0–5%, convenient logistics, and low trade costs. Vietnam has a weak local manufacturing base and a high dependence on Chinese products, providing Chinese companies with natural advantages for supply and brand export.

Potential categories/products: cleaning and laundry products, home storage, mosquito and insect repellent products, air care products, basic kitchen supplies, food storage containers, eco-friendly tableware, skincare products, personal care products, cosmetics, men's grooming, basic outdoor equipment, sports and fitness equipment, leisure and travel items, protective gear and accessories, holiday and celebration gifts, business and custom gifts, basic office supplies, and more.

▲ Previous Vietnam exhibition site

2、Indonesia

The 11th Indonesia HOMELIFE EXPO

Exhibition Date: June 3-6, 2026

Location: Nusantara International Convention Center, Indonesia

The 12th Indonesia HOMELIFE EXPO

Exhibition Date: November 24-27, 2026

Location: Jakarta International Expo, Indonesia

Indonesia is a typical 'archipelagic large market.' As one of the largest and fastest-growing economies among ASEAN countries, it has natural consumer vitality and long-term growth potential thanks to its population of over 280 million, 70 million middle-class consumers, and a large youth demographic. As the economic structure shifts from a resource-based to a consumption-driven model, the share of household expenditure in GDP continues to rise, and daily consumer goods have become one of the core segments of residents' living expenses.

With the rise of Indonesia's new capital, massive government investment is constantly being injected into key areas such as transportation, energy, communications, and housing. The construction of new housing and renovation of old housing will undoubtedly create huge demand for home products.

Potential categories/products: laundry detergent, washing powder, dishwashing liquid, floor cleaners, plastic household products, dehumidifier bags, non-stick pans and woks, plates, glasses, kettles, thermos cups, air fresheners, electric mosquito repellents, mosquito coils, insect sprays, mosquito nets, hair care, facial skincare and whitening, body cleansing and bathing, cosmetic products, halal cosmetics and personal care, soccer equipment, motorcycle gear and accessories, swimming and water sports equipment, hiking and camping gear, religious festival gifts, student stationery, corporate gifts, and promotional items.

▲ Previous Indonesian exhibition site

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South Asia

1、India

The 9th India HOMELIFE EXPO

Exhibition Dates: December 22-24, 2026

Location: India · Mumbai International Exhibition Center

India has a total population of approximately 1.463 billion, surpassing China to become the world's most populous country. The average age is about 28, and it is expected that by 2030, India's middle-class population will exceed 1 billion, with young, rapidly growing consumption demand and strong first-time purchase needs. From January to July 2025, China's exports to India reached 77.38 billion USD, indicating a high dependence on Chinese supply chains on the demand side.

India's home and daily necessities market is large, and it is expected to reach 39 billion USD by 2027, with urbanization and real estate expansion driving market demand. In many areas, the penetration rate of the Indian market is still relatively low, the growth ceiling is high, providing a vast blue ocean opportunity for Chinese enterprises.

Potential categories/products include: laundry soap, washing powder, dishwashing liquid and other cleaning and washing products; electric mosquito repellent liquid, mosquito coils, mosquito repellent sprays, insecticides and other mosquito and pest control products; storage, plastic storage bins, buckets, hangers, clothespins, kitchenware, pressure cookers, stainless steel tableware and containers, disposable alternatives, hair care, men's care, beauty tools, skincare, cricket equipment, fitness equipment, outdoor products, backpacks, water bottles, tents, festive gifts and decorations, student and office stationery, etc.

▲ Previous India exhibition site

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Middle East

1、United Arab Emirates

THE 20th/21st UAE HOMELIFE EXPO

Exhibition Dates: June 17-19, 2026 / December 15-17, 2026

Location: Dubai World Trade Center, UAE

The UAE is one of the most open and affluent consumer markets in the Middle East, with a per capita GDP exceeding $40,000 and high disposable income among residents. Its young, internationalized, and rapidly growing population forms the main consumption force, possessing strong purchasing power. They not only buy basic daily necessities but also tend to purchase high-end, high-quality, healthy, and innovative products. At the same time, the UAE has a limited local manufacturing base, with over 80% of daily consumer goods relying on imports, and China has become one of its main suppliers.

In addition, the UAE is located at the junction of Asia, Europe, and Africa, serving as a natural gateway and regional distribution hub for nearly 2 billion consumers in the Middle East, Africa, South Asia, and even Eastern Europe. Coupled with the government's open trade policies and business-friendly environment, this greatly reduces the costs of market entry and operations.

Potential categories/products: home fragrances and décor, storage and organization, food storage and preservation, hookahs, tableware, kitchenware, skincare products, personal care, high-end cosmetics and perfumes, water sports equipment, camping and picnic gear, golf equipment, fitness equipment, sports products, high-end corporate gifts, etc.

▲ Previous UAE exhibition site

2、Saudi Arabia

The 2nd Saudi Arabia HOMELIFE EXPO

Exhibition Dates: December 9-11, 2026

Location: Riyadh Frontiers Exhibition Center, Saudi Arabia

Saudi Arabia's "Vision 2030" is driving the country's transformation from an "oil-based economy" to a "consumer-driven economy." The government continues to encourage the import of high-quality daily consumer goods, promoting the growth of non-oil sectors. Residents’ disposable income is steadily rising, with per capita GDP expected to exceed USD 32,000 in 2024, ranking among the top in the Middle East. As the country accelerates its opening policies, female labor force participation and youth employment rates continue to increase, significantly enhancing household consumption capacity, which drives comprehensive growth in demand for everyday products such as daily necessities, home goods, and personal care items. Saudi Arabia has a population of about 36 million, 70% of whom are under 35. Unlike most emerging markets, Saudi youth have high incomes, high consumption, and pursue product quality.

In addition, Saudi Arabia is actively attracting foreign investment and imported brands, simplifying customs clearance processes and reducing tariff barriers. China has been one of Saudi Arabia's largest import sources for consecutive years. Trade cooperation between China and Saudi Arabia continues to deepen, providing a stable policy environment for Chinese companies entering the Saudi market.

Potential categories/products: venue operation facilities, training equipment, fitness equipment, women's sports products, yoga mats, resistance bands, women's sports headscarves, balls, insulated/sports water bottles, cleaning supplies, clothing storage boxes, vacuum compression bags, cabinet dividers, trash bins, cleaning gloves, sponges, stainless steel/aluminum cookware, pressure cookers, coffee makers, Arabic coffee sets, tea trays, tableware sets, food storage containers, disposable tableware, paper plates, kitchen cleaning accessories, sunshades, folding tents, premium gifts and fragrance gift boxes, office stationery and supplies, small home decor items, packaging and gift boxes, etc.

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LATAM·AF

1、Mexico

The 11th Mexico HOMELIFE EXPO

Exhibition Dates: September 8-10, 2026

Location: Santa Fe Convention Center, Mexico

As the second-largest economy in Latin America and a key part of the North American supply chain, Mexico has a population of 130 million and a continuously expanding middle class, with consumer demand rapidly shifting from basic needs to quality, brand, and lifestyle upgrades. More than 50% of the population is young, with modern consumption concepts and a pursuit of high cost-performance and fashionable lifestyles, which has driven rapid growth in categories such as beauty and personal care, home cleaning, kitchenware, storage, home decor, and gifts, with a very high acceptance of imported products.

Additionally, Mexico is one of the countries in the world with the most free trade agreements, having signed agreements with more than 50 countries (including the US, Canada, and the EU). Mexico has also surpassed China to become the largest source of imports for the United States and is known as America's "backyard." As long as the rules of origin are met in Mexico, products can enter key markets in North America, South America, and Europe tariff-free, effectively bypassing the high US tariffs on Chinese goods.

Potential product categories: powerful cleaning and disinfecting products, laundry products, plastic storage boxes, hangers, shoe racks, insect repellents and air fresheners, traditional cookware and tableware, basic tableware and storage, colorful tablecloths, tissues, large-capacity drink cups, hair care and styling, skin cleansing and care, makeup products, men's grooming, soccer equipment, beach and water sports gear, hiking and camping equipment, fitness equipment, festive gifts and decorations, corporate gifts and promotional items, greeting cards and party supplies, etc.

▲ Previous Mexico Exhibition Site

2、Brazil

The 13th Brazil HOMELIFE EXPO

Exhibition Dates: September 16-18, 2026

Location: São Paulo Expo, Brazil

As the largest country in Latin America and the fifth most populous country in the world, Brazil has over 210 million consumers, with more than 85% of the population living in urban areas, creating a highly concentrated consumer market. In recent years, with accelerated urbanization and rising income levels, the demand for daily consumer goods has shown a clear trend of upgrading. At the same time, Brazil's e-commerce and modern retail systems have developed rapidly, with diverse channels such as online shopping, chain supermarkets, and wholesale markets, providing flexible access for daily consumer goods to enter the market.

In addition, China-Brazil economic and trade cooperation has steadily deepened. The BRICS cooperation framework and bilateral trade facilitation policies have promoted optimization of import procedures and tariff reductions. Coupled with high local manufacturing costs and low supply chain efficiency, Chinese daily consumer goods have stronger competitiveness due to their cost and supply chain advantages.

Potential categories/products: sports shoes and apparel, fitness equipment, outdoor gear (tents, sleeping bags, hiking shoes, backpacks), water sports products (surfboards, diving equipment); cosmetics, skincare and hair care products, oral care products, men's grooming products, deodorants, mouthwash; cutlery sets, bowls, plates, glassware; Christmas and holiday gifts, small crafts, souvenirs, etc.

▲ Past Brazil Exhibition Venue

3、South Africa

The 10th South Africa HOMELIFE EXPO

Exhibition Dates: September 23-25, 2026

Location: Gallagher Convention Centre, Johannesburg, South Africa

South Africa is the second-largest economy in Africa with a population of over 60 million, while also influencing the entire Southern African market (approximately 300 million people). Over 60% of the population is young, with strong consumer willingness and high acceptance of new brands and imported products. With increasing urbanization and a clear trend of smaller households, there is continuous growth in the essential demand for daily necessities, home cleaning, kitchen products, personal care, and beauty products.

South Africa's manufacturing base is weak, with high raw material and labor costs and long production cycles, resulting in limited local supply capacity for daily consumables. Chinese companies, leveraging a complete industrial chain, large-scale production, and stable quality, offer a strong competitive advantage in supply efficiency and pricing. This 'supply-demand mismatch' provides Chinese daily consumer products with a natural import substitution advantage.

In addition, China is South Africa's largest trading partner, and the two countries cooperate closely under the Belt and Road Initiative and BRICS framework, with continuous optimization of tariff reductions and customs facilitation policies. By 2025, the South African government is actively attracting foreign investment and encouraging the import of high-quality consumer goods to enrich the domestic market, providing policy benefits and a stable channel for Chinese daily consumer goods exports.

Potential categories/products: cosmetics, personal care, wigs, makeup, and perfumes; stainless steel cookware, cooking utensils, food storage containers, glass storage jars, ceramic tableware, glass tableware, and plastic tableware, kitchen tools and accessories, cooking utensils and kitchen storage tools, lunch boxes, water bottles, and thermos cups; cleaning and washing products, storage and organization items, laundry products; promotional gifts and stationery, fashion accessories, and gift items.

▲ Previous South Africa Exhibition Site

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Europe

1、Poland

The 16th Poland HOMELIFE EXPO

Exhibition Dates: June 23-25, 2026

Location: PTAK Expo, Warsaw, Poland

Poland is located in the center of Europe and is known as the 'heart of Europe.' It is an important hub for China-Europe freight trains entering Europe, efficiently reaching a European market with 450 million consumers. At the same time, Poland is the largest economy in Central and Eastern Europe. Its GDP growth is expected to reach 4.2% in 2025, above the EU average. The average monthly wage has surpassed €1,300, with a nominal annual growth rate exceeding 8% over the past five years, indicating a solid consumer base and strong domestic demand.

In 2025, Poland's e-commerce market is expected to significantly recover, with platform transaction volumes increasing by more than 30% year-on-year. Notably, the average order value per consumer is projected to rise from about $120 in 2024 to over $150 in 2025, suggesting that Polish consumers' purchasing power and willingness to pay for high-quality products are increasing.

Potential categories/products include: laundry detergent, laundry capsules, multi-purpose cleaners, kitchen and bathroom-specific cleaners, plastic storage boxes, wardrobe dividers, kitchen storage racks, scented candles, plug-in air fresheners, indoor sprays, cookware sets, frying pans, knives, tableware, Tupperware-type food storage containers, cling film, aluminum foil, baking utensils, skincare products, cosmetics, cycling gear, hiking and camping equipment, football, winter sports equipment, water sports gear, Christmas tree decorations, Christmas gifts, student stationery, corporate gifts and promotional items, books and cultural and creative products.

▲ Past Poland exhibition site

When the market changes rapidly, choosing is more important than speed.
When the world opens its window, action is more crucial than waiting.
Embrace the global · Starting now
2026 HOMELIFE EXPO
Officially scheduled | Fully set sail

▲Seize the opportunity to go global, scan the code to consult now

【About HOMELIFE EXPO】

The HOMELIFE EXPO global series is dedicated to serving the overseas expansion of the home and gift industry, creating an efficient business matching platform, and allowing Chinese manufacturing to illuminate homes around the world. Over the years, it has accumulated resources of 3 million high-quality global buyers and rich experience in overseas market operations, as well as an innovative data-driven digital exhibition model, helping over 200,000 Chinese enterprises successfully go global and secure overseas markets!

For more exhibition information, please follow our WeChat official account [HOMELIFE Expo] or visit our official website at www.homelife.com