Which products urgently need to be imported from Poland, which has weaker light industry?

Poland 

the sixth-largest economy in the European Union.

Poland is strategically located in the heart of Europe, serving as a crucial link between Eastern and Western Europe with a prominent gateway role. Its geographical position allows it to radiate into the entire European market. Poland plays a significant role in the "Belt and Road" cooperation initiative, serving as a vital regional connector and a hub for both land and sea routes. It boasts an advantageous geographic location. Over 20 "China-Europe Railway Express" routes pass through or reach Poland.

Poland is a significant manufacturing hub in Europe, benefiting from its low-cost, high-quality labor force and geographic advantages. It has emerged as a key destination for industrial relocation in Europe, developing into a prominent manufacturing center on the continent.

Home and gift products are in urgent need of import!

In 2018, Poland's total imports of home and gift products reached a significant amount of 4.92 billion US dollars, with imports from China accounting for 2.267 billion US dollars, representing 46.08% of the total. Chinese products maintain a steadily growing market share in Poland.

Top1 Import Product — Toys

Poland's imports of toys from China account for 62% of the total imports of home and gift products, making it the highest proportion.

Poland is one of the most populous countries in Central and Eastern Europe, with a consumer base of 7 million people under the age of 14 for various types of toys, accounting for 18% of its total population. The annual total sales of the toy market in Poland average around $280 million, with imports constituting over 50%. Overall, Poland's toy imports exceed its exports, with major exports to countries such as Germany, Belgium, and the UK. The primary sources of Poland's toy imports are China, Hungary, and Italy, with China being the largest importer of toys to Poland.

In terms of categories, in recent years, the Polish market has shown a growing preference for educational and early development toys such as DIY toys, building blocks, puzzles, and educational toys. Other toys like stuffed animals and smart toys also have good sales. Sales of board games and card games in the adult toy category have also seen a noticeable increase.

Furthermore, supermarkets, brand-exclusive stores, local boutiques, and traditional warehousing toy stores remain the main distribution channels for toy retailers. In 2017, physical retail stores accounted for 81.4% of the market share, while online sales accounted for 18%.

Top 2 Import Product - Household Items

In 2018, Poland imported a total of $440 million worth of household items from China. Among the top five imported items were:

Brooms: $87 million

Artificial Flowers and Products: $82 million

Plastic Tableware: $69 million

Ceramic Products: $62 million

Knives, Forks, and Spoons: $24 million

Overall, these imports have shown an upward trend in recent years.

Poland's relatively weaker domestic light industry has, to a certain extent, led to a significant demand for imported household items. This situation also highlights a complementary aspect between Poland and China.

Top 3 Import Product - Sporting Goods

In Poland, sporting goods are primarily imported, especially technically advanced products such as fitness equipment, golf gear, skiing equipment, and tennis gear. Although the production value of Polish manufacturers is higher than the import value, a significant portion of Polish-made sports shoes, clothing, camping equipment, bicycles, etc., are exported rather than sold in the domestic market. The main distribution channels for sporting goods in Poland are chain sports specialty stores and chain department stores. Sporting goods have great appeal to upper-income individuals, especially young people, in Poland.

It is projected that the sports and leisure goods retail market in Poland will experience a growth of 6.03%. Due to the continuous increase in per capita consumption in Poland, the compound annual growth rate is expected to reach 6.1% between 2015 and 2020.

Top 3 Import Product - Stationery and Educational Supplies

In 2018, Poland imported stationery and educational supplies from China with a total value of 110 million USD. Among them, the import value of pen-type stationery was the highest, at 56 million USD, accounting for an average of 42.6%.

Although the import quantity of writing boards from China is not large, it accounts for 55.7% of the total, showing a significant increase of 62.8% compared to the previous year.

Main Consumer Markets for Stationery and Educational Supplies

Schools: The number of students determines the size of the school supplies market. Currently, Poland has approximately 9 million students aged 5 to 19 and 2 million university students. This population segment accounts for 30% of the total population of Poland. As consumer purchasing power increases, the demand for school supplies also increases.

Offices: Multinational companies, large trading companies, banks and financial institutions, insurance and advertising companies are the main users. Their offices are usually located in prime urban areas and are large in size. They pay close attention to their company's image, employ a significant number of Western staff, and have a preference for high-quality office supplies.

Government Institutions: The public sector includes central and local governments and their affiliated organizations, making them major customers for office supplies.