Four days of high-intensity networking, visible popularity, tangible orders! HOMELIFE Indonesia Exhibition concludes spectacularly!

From November 26-29, 2025, the 10th HOMELIFE Indonesia International Home & Gift Fair concluded successfully at the Jakarta International Expo!

As the only B2B Chinese independent brand professional exhibition with an ultra-long 4-day duration, this year's fair has opened an accelerated channel for Chinese brands to deepen their presence in Indonesia and expand throughout Southeast Asia, with a larger scale, higher efficiency, and stronger connectivity.

Compared with the previous edition, this year's exhibition has achieved a significant growth of 93.05% in scale, covering Chinese brand exhibitors across five core categories: home products, kitchenware, beauty and personal care, outdoor sports, and gifts & office supplies. It has received high recognition and strong support from nearly 30 authoritative local Indonesian business associations, including the Global Retail Industry Alliance, the Indonesian Electronics Companies Association, and the Indonesian Event Industry Committee, providing a solid endorsement for China-Indonesia trade cooperation.

Over 73,000 buyers attended the exhibition, achieving significant results and heating up business talks.

Over the four-day exhibition, it attracted more than 73,000 professional buyers from Southeast Asian countries and regions such as Indonesia, Thailand, Vietnam, and Malaysia. Many top buyers made frequent appearances, engaging with exhibitors on-site for inquiries, product selection, and coordination.

Many participating companies openly stated, 'The foot traffic is good, and the results are indeed quite satisfactory.'

"The insulated cup with a 'cold retention' feature that we brought this time has precisely met the demands of the Indonesian market and has been widely favored by consumers. In addition, by leveraging the AI platform, we have accurately explored the Indonesian market, conducted pre-exhibition targeted invitations, and quickly screened 30 high-intent buyers through QR codes during the expo, connecting with 80-90 high-quality major buyers, achieving efficiency far beyond traditional trade shows." — Hangzhou Xingxiao E-commerce

"We chose Indonesia as our first stop because of its representativeness in the Southeast Asian market. We brought new tablecloth products, and within the first two days of the exhibition, we had already received interest from five to six potential buyers. Overall, our assessment indicates that the market has significant purchasing potential." — Shandong Yige Textile

"Although our products are priced relatively high, the local professional customers in Indonesia have strong purchasing power. Compared to traditional trade shows, the greatest experience of participating this time was connecting with buyers accurately before the exhibition through the AI Smart Exhibition platform. During the exhibition, the QR code scanning function greatly simplified the information exchange process, which not only improved efficiency but also targeted the buyer audience more precisely." — Guangdong Lighton

Forum and matchmaking dual-driven
Precise matching to quickly seize business opportunities

During the exhibition, the HOMELIFE Organizing Committee, in collaboration with authoritative institutions such as the Indonesian Retailers Association (AGRA) and the Jakarta Entrepreneurs Association, along with industry experts and representatives of leading local Indonesian companies, held several high-profile industry forums. The forums focused on topics such as 'How Chinese Companies Can Efficiently Enter the Indonesian Market' and 'Development of Local Industries in Indonesia,' delving into key issues like technological breakthroughs, market development trends, and policy directions, providing participants with forward-looking advice.

In addition, the large buyer matchmaking meetings will intensify at the same time, with procurement needs clearly emerging. Exhibitors and buyers will achieve high-quality one-on-one, face-to-face interactions, reaching multiple preliminary cooperation intentions on-site, truly turning 'visible popularity' into 'tangible orders'.

Lotte Mart: The Procurement Director of the Global Procurement Center of Lotte Mart, a well-known retail chain group in Indonesia, visited the site with his team, clearly presenting the annual procurement demand list, and conducted in-depth negotiations and sample screenings with multiple Chinese manufacturing companies, securing multi-category supermarket procurement needs in advance.

Sayap Mas Utama: The head of Sayap Mas Utama, a well-known consumer goods and household products procurement group in Indonesia, visited the HOMELIFE major buyer procurement area to have in-depth meetings with many exhibiting companies. Key procurement categories include cookware, knives, and storage and organization products.

PT. IMMORTAL COSMEDIKA INDONESIA: An Indonesian medical cosmetics manufacturer, and one of the earliest companies in Indonesia focusing on this market segment. It has a factory that meets cGMP international standards, ensuring product quality, safety, and hygiene. Its client base includes dermatologists and professional beauty institutions, and it is gradually expanding into ASEAN and international markets.

PT Nose Herbal Indo: One of the largest skincare and personal care product OEM companies in Indonesia, providing long-term R&D, manufacturing, and product solutions for many well-known local and international brands. It has strong influence and market presence in the industry and has conducted in-depth business discussions with multiple beauty and packaging exhibitors.

PT. LUCKY INDAH KERAMIK: One of the largest ceramic tableware manufacturers in Indonesia and Southeast Asia. With nearly 50 years of industry experience and an extensive export network, it has become a leading enterprise in the tableware market in Indonesia and across Asia.

AI Deeply Empowers the Full Chain of Foreign Trade Exhibitions
Digitally 'Proactively Connecting' Global Buyers

This edition of HOMELIFE Indonesia has fully upgraded its digital capabilities, fully implementing the MEORIENT 'AI Smart Exhibition' system and AI glasses. In particular, the AI Video Glasses Global version were used for the first time at this exhibition for Indonesian buyers, enabling cross-language negotiations during the event. They can provide real-time voice translation and meeting record generation, and also support offline mode, allowing stable operation in no-network environments once language packs are downloaded in advance. All translations and conversation content are automatically linked to specific buyer profiles, making post-event review and precise follow-up easier.

At the same time, an innovative "TradeChina Assistant" exhibition AI Agent assistant has been launched, featuring a fast check-in system where buyers can check in simply by scanning a QR code, while simultaneously activating a dedicated intelligent service portal. This creates a full-chain AI application loop from the buyer's side to the seller's side, significantly improving the efficiency of buyer-seller connections and transforming Chinese manufacturing from a 'wait-and-see' approach to 'proactive engagement'.

This is not just an exhibition upgrade; it also signifies that the core of Chinese brands' overseas competition is shifting from 'cost and scale' to 'efficiency and intelligence.'

Using the exhibition as a bridge to connect to a broader Southeast Asian future. When scale, buyers, and efficiency resonate here in sync, the HOMELIFE Indonesia Expo has become more than just an exhibition; it is an important business hub for Chinese brands entering Indonesia and spreading throughout Southeast Asia. The closing is not the end, but the starting point for the next round of growth. We look forward to meeting more high-quality Chinese brands again in this vibrant market.