Let's go! The next stop is Africa! The new opportunities for Chinese enterprises to ride the waves and expand into South Africa have arrived!

The Irresistible Potential of the South African Market

The Awakening of Consumer Power under the Demographic Dividend

South Africa - the gateway to 250 million consumers south of the Sahara Desert, as one of the largest economies in Africa and one of the founding five BRICS countries, South Africa accounts for 50% of African consumption capacity, with a per capita standard of living at the forefront in Africa.

At the China-Africa High-Level Seminar on Economic and Trade Cooperation last year, the Research Institute of International Trade and Economic Cooperation of the Ministry of Commerce released the "China-Africa Economic and Trade Relations Report 2023," showing that China has maintained the position of Africa's largest trading partner for 14 consecutive years. This year marks the 10th anniversary of the "Belt and Road" initiative, and China's economic and trade cooperation with Africa continues to deepen. Data shows that bilateral trade in 2023 soared to $226.15 billion, a year-on-year increase of 10.5%.

Market Demand Increment

Unlocking the BRICS Market Map

South Africa's imports of home gifts from China have broken through $500 million, accounting for 58% of the South African import market. Africa's unique geographical environment has created a unique market demand, and the demand for Chinese goods is growing day by day, such as sunscreen, moisturizing water, eyeshadow, lipstick, hairpieces and other beauty and personal care products, home, kitchen and other supplies are very popular.

South Africa, with its huge market potential and development value, has become the preferred export market for many countries and is also one of the high-quality overseas markets for foreign trade development. To help more Chinese enterprises understand and continue to develop the South African market, the 8th HOMELIFE South Africa International Home Gift Exhibition will be held from September 24-26, 2024, at the Gallagher Convention Center in Johannesburg!

The Support of South African Authority Business Association

Jointly Assisting Chinese Enterprises to Enter the South African Market

To help more Chinese enterprises understand and continue to develop the South African market, the HOMELIFE organizing committee has reached a strategic cooperation with the Randburg Chamber of Commerce and Industry (RCCI) in South Africa, which will invite local professional buyers to the exhibition to conduct business negotiations with high-quality Chinese enterprises, further enhancing the economic and trade relations between China and South Africa.

The Randburg Chamber of Commerce and Industry (RCCI) is affiliated with the South African National Chamber of Commerce (SACCI). Its mission is to protect and promote the interests of all sectors and sizes of business in South Africa. RCCI is committed to strengthening and promoting a strong business community through supporting inclusive economic growth and development with good ethical business practices. Located in the northwest of Johannesburg, RCCI effectively protects and promotes the business interests of the Randburg, Sandton, and Midrand areas.

With 60 years of development in the industry and commerce field, RCCI currently has more than 500 members, witnessing how people grow in business and community, striving to strengthen and promote a strong business community through supporting good practices for social and economic development, and playing an important role in becoming the "voice of business."

"Randburg Chamber of Commerce and Industry (RCCI) Invitation Letter to Chinese Exhibitors"

Urgent Market Demand

South African Buyers Are Calling

Purchasing Products: Home Supplies, Personal Care Products

Pick n Pay Group is a South African retail business that operates through various store formats, including Pick n Pay, Boxer, and TM Supermarkets. The company was founded by Raymond Ackerman and expanded its business to South Africa, Namibia, Botswana, Zambia, Nigeria, Eswatini, Lesotho, and holds shares in the Zimbabwean supermarket chain TM Supermarkets.

Purchasing Products: Home Supplies, Kitchen Supplies, Beauty and Personal Care

HomeChoice Holdings Limited is a South African retail company specializing in home supplies, fashion, and financial services. The company was established in 1985 and is headquartered in Cape Town, South Africa. HomeChoice operates through multiple brands, including HomeChoice, FinChoice, and YDE (Youth Designers Emporium).

Purchasing Products: Cleaning Supplies, Food Packaging

SPAR Group Ltd is composed of eight wholesalers and obtained the exclusive right to the SPAR name and brand in 1963, serving 500 small retailers. Through business acquisition and organic growth, it operates six distribution centers, one Build it distribution center (building materials), and one pharmaceutical distribution center (S BUYS), providing goods and services to more than 2,500 SPAR stores in Southern Africa.

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