RCEP · Indonesian Business Opportunities Special Topic | China's Home and Gift Exports to Welcome New Opportunities

As the largest economy in ASEAN, Indonesia accounts for approximately 40% of the total population of the region and holds a market share of around 38%. Its remarkable demographic dividend, market potential, and steady economic growth over the past decade have garnered significant attention from the international market for this emerging economy. One of the most attractive markets within this world's fourth most populous nation is the home and gift market.

Since the implementation of RCEP in Indonesia, many home and gift enterprises have witnessed a noticeable boost in their export competitiveness. Qingdao ZhongXingDa Rubber & Plastic Co., Ltd. is also among the beneficiaries. The company's exported anti-slip mats will see a reduction in import tariffs in Indonesia from 15% to zero after RCEP comes into effect.

"After RCEP takes effect in Indonesia, it is estimated that we can save over 200,000 yuan in tariff costs annually," said Miao Guixiang, the company's business manager. The company has accordingly expanded the market presence of related export products in Indonesia, and orders are already booked through February of next year.

Top Selling Categories in Indonesia

In the Indonesian market, China holds a significant advantage in labor-intensive products such as home goods, toys, and gifts. Additionally, compared to Indonesia, China also exhibits relative technological prowess in gardening and leisure products.

1.Strong Demand for Toys

Due to a higher birth rate, with an average of two children per household, Indonesian consumers have a sustained demand for toy products. Among these, infant and toddler toys, educational toys, and plush toys are all popular items.

2.Noteworthy Sales in Pet Supplies

Pet ownership has become a trend in Indonesia. In this category, items like grooming brushes, clippers, pet leashes, and cat headbands are extremely popular.

3.Home and Leisure Products in High Demand

Thanks to Indonesia's rapid economic growth in recent years, increased disposable income has led people to embrace leisure and entertainment. Products that enhance the home and leisure experience, such as home goods and leisure items, are also in high demand.

Please note that these recommendations are based on current trends and market conditions in Indonesia and may evolve over time. It's important for businesses to stay updated on consumer preferences and market dynamics to make informed decisions about product offerings.

Indonesia Homelife EXPO is Here

Based on this high-potential market, Meorient's 2023 Global Exhibition Plan has chosen Indonesia as its inaugural destination, aiming to assist Chinese enterprises in rapidly capturing the Indonesian market and gaining a first-mover advantage.

Thanks to its remarkable performance in 2022, the Indonesian exhibition has become one of the eagerly anticipated events by both Indonesian buyers and domestic exhibitors. In the September 2022 Indonesian exhibition, a total of 435 companies from 18 provinces and cities, including Beijing, Shanghai, Tianjin, Anhui, and Zhejiang, participated.

Over the course of three days, the exhibition attracted over 7,200 Indonesian and neighboring country buyers to attend. Through the dual online and offline exhibition format of the META platform, on-site communication between domestic exhibitors and buyers was facilitated, resulting in 10,630 business negotiations and intended deals worth 15,734 million USD.

Elevating Brilliance in 2023

1.Gathering Strong and Targeted Buyers

Ensuring the presence of high-quality buyers, the organizing committee initiates precise overseas promotion of the exhibition 1-2 months prior: comprehensive global dissemination through online high-coverage platforms such as Google Ads, Facebook, LinkedIn; pinpointed regional promotion through on-ground advertisements; customized one-on-one invitations through call centers tailored to exhibitor needs.

2.Continued Invitation of Star Buyers from Previous Edition

PT Bervin Indonesia

Leading Original Home Brand

Established in 2015, PT Bervin Indonesia is a distributor and manufacturer of accessories, electronic products, and home goods. Using the "Original" brand since 2001, Bervin has received positive feedback from customers and distributors for its innovative products.

PT. GUNA BAKTI UNGGUL

Innovative Home Brand

PT. Guna Bakti Unggul (GBUPlast) is a plastic home goods manufacturing company that produces a variety of plastic products for household needs and food storage. GBUPlast has made advancements in product quality and service, maintaining a positive value proposition with a mission to reduce single-use plastics. By consistently focusing on consumer needs and continuous innovation, GBUPlast offers high-quality products, including food storage, glassware, and household cleaning tools.

PT. Best Mega Industri

Leading Office Products Brand

With a history spanning over half a century, Bambi is a prominent enterprise producing unique filing equipment, office, and general equipment products. PT. Best Mega Industries and Bambi Industries Pte. Ltd operate independently, developing their respective niche markets while leveraging group resources to provide added value in products and services to each customer.

PT. Kembang Mas Global Indotrade

Leader in Artificial Flowers

PT. Kembang Mas Global Indotrade is one of the market leaders in the field of artificial flowers in Indonesia. Established in 1983, the company has extensive experience in the artificial flower industry and occupies an area of 1300 square meters.

Boosting Demand through Purchasing Power

Indonesia is one of the countries that has rebounded to pre-pandemic levels. It emerged from an economic recession by the second quarter of 2021. In the first half of 2022, Indonesia's GDP reached $652.8 billion, showing a consistent growth rate of 5%.

With a youthful population structure and an average age of 28, Indonesians are enthusiastic about fashion and entertainment. Coupled with high internet penetration and robust purchasing power, the home and gift market continues to offer abundant business opportunities.

11.23 - 11.25 Indonesia Homelife EXPO