Policy + Dual Demand Dividends:THE 15TH POLAND HOMELIFE EXPO Helps You Secure European Orders!

Original 07-17 11:04 | 1049 visits

Poland, as the geographical and economic hub of Central and Eastern Europe, serves as a critical bridge for Chinese companies entering the European market. Thanks to its strategic location, Poland connects Western and Eastern Europe while radiating across the entire EU market, providing businesses with convenient logistics channels and extensive market coverage. Since 2005, Poland has been China's largest trading partner in the Central and Eastern European region, further solidifying its role as a regional gateway.

GDP Growth Leads Central & Eastern Europe, Home Demand Rises 6% Annually!
Poland boasts one of the largest and most competitive economies in Central and Eastern Europe. According to statistics from the International Monetary Fund (IMF) and the World Bank, Poland's GDP ranks first in the region, with growth rates consistently exceeding the EU average, offering stable market demand for China's home and gift industry. In 2024, China's exports to Poland reached $40.051 billion, an increase of $2.882 billion compared to 2023, representing a 7.8% year-on-year growth. This data reflects not only the strong momentum of bilateral trade but also the rising demand for Chinese products in the Polish market.

Zero Tariffs + Unified Standards: Poland is the "Best Gateway" for Chinese Brands Entering Europe!
As an EU member state, goods in Poland can circulate freely to other EU countries. Chinese companies can leverage Poland's unified EU market regulations and cost advantages (such as tax reductions for local assembly and economic zone incentives) to enter the European market more efficiently, provided they comply with EU technical standards and address potential trade remedy measures.
Additionally, the Polish government actively promotes economic development by implementing policies favorable to foreign enterprises, such as tax incentives, streamlined administrative procedures, and the establishment of special economic zones, attracting numerous foreign investors. Poland's robust legal framework and transparent business environment provide companies with stable investment security.

Online Sales Surge, Poles Prefer "Made in China"!
With the rapid growth of e-commerce and consumers' increasing focus on improving home living standards, the market is poised for expansion. The Polish government's investments in infrastructure and public services, along with accelerating urbanization, offer significant growth potential for the home and daily necessities market. Demand is particularly rising in home decor, cleaning, storage, and pest control products, driving sales upward.

Five Golden Sectors in the Polish Market: How Can Chinese Manufacturing Seize the Opportunity?

Home & Daily Necessities: Poland's home goods market is thriving, with consumers highly receptive to cost-effective, well-designed products. As e-commerce penetration increases, essential items like cleaning supplies and daily necessities are experiencing a surge in online sales. For example, Chinese-made eco-friendly shower curtains and creative storage boxes are popular in Polish supermarkets and e-commerce platforms due to their competitive pricing and reliable quality. Additionally, Poland's urbanization has boosted demand for home decor items like ornaments and scented products, where China's agile supply chain can quickly adapt to local trends.
Kitchen & Diningware: Poles prioritize kitchen quality, with annual imports of cookware and tableware exceeding €800 million. Chinese-made heat-resistant glass food containers and stainless steel knives dominate supermarket shelves thanks to their affordability and EU certifications. Moreover, the recovery of Poland's food service industry has driven demand for commercial kitchenware, where Chinese OEM capabilities can swiftly meet B2B needs.
Beauty & Personal Care: Poland's beauty market is growing at 7% annually, leading Central and Eastern Europe. Affordable personal care products like shampoos, masks, and OEM services from China are in high demand. Polish consumers highly value "natural ingredients" and "sustainable packaging," making plant-based and eco-friendly Chinese products ideal for market entry. Additionally, Poland's expanding medical aesthetics industry has increased imports of wigs and semi-permanent makeup, where Chinese manufacturers can leverage mature technologies to capture market share. For instance, Guangzhou-made manicure tools sold through Polish beauty chains achieve profit margins as high as 40%.
Outdoor & Sports Goods: Poland's outdoor products market is growing at 10% annually, with surging demand for camping gear and fitness equipment. Lightweight Chinese products like foldable chairs and tables are seeing doubled sales on Polish e-commerce platforms due to their price advantages. Meanwhile, the Polish government's promotion of fitness policies has boosted imports of home exercise equipment, where China's rapid supply chain can meet peak-season orders. For example, scooters produced in Ningbo saw a 25% sales increase in 2023 through Polish distributors.
Gifts & Stationery: Poland's gift market is worth approximately €2 billion annually, with stable demand for holiday items and customized products like badges and keychains. Chinese companies, with their flexible supply chains, can provide low-cost, creative holiday gift solutions. Additionally, the rise of remote work in Poland has increased stationery sales, where Chinese products outperform local suppliers in both pricing and innovative design. For example, gifts from Yiwu have achieved a 12% annual sales growth through Polish wholesalers.

THE 15TH POLAND HOMELIFE EXPO: The Strategic Gateway for Chinese Home Brands to Enter Europe

THE 15TH POLAND HOMELIFE EXPO will be held from November 12–14, 2025, at the Warsaw PTAK Expo Center. As a flagship event in Europe's home industry, it brings together five core categories—home & daily necessities, kitchenware, gifts & stationery, beauty & personal care, and outdoor & sports goods—precisely matching the needs of European buyers.

The fair is expected to attract over 30,000 professional buyers, including retailers, brands, wholesalers, and e-commerce platforms. Whether you're seeking B2B orders or establishing long-term distribution channels, this is your opportunity to efficiently access the European market!

Five High-Growth Categories Driving Market Opportunities

Household Necessities
- Rising living standards and an expanding middle class have fueled demand for aesthetic yet practical home products.
- Consumers prefer eco-friendly, multifunctional, and well-designed items like storage solutions, kitchenware, and scented decor.
Kitchen & Diningware
- The UAE’s foodservice market is projected to reach $19.98 billion in 2024, with a 17.10% CAGR (2024–2029).
- Post-pandemic takeout trends boosted disposable tableware sales by 135%, making it one of China’s fastest-growing export categories.
- Portable, heat-resistant, and stylish kitchenware remains highly popular.
Beauty & Personal Care
- UAE women spend $700–$900 annually on cosmetics.
- The market reached $1.14 billion in 2023, growing at 6.2% CAGR.
- As a global fashion hub, the UAE offers vast potential for premium skincare, functional beauty products, and makeup tools.
Outdoor & Sports Goods
- With 80% sunny days annually, outdoor activities dominate leisure time (over 60% of residents’ free time).
- Families enjoy desert camping, beach outings, and urban fitness, driving demand for tents, bicycles, BBQ gear, and camping lights.
Gifts & Stationery
- The UAE’s $2.3 billion gift industry thrives on tourism and festive culture.
- The Middle East has 1.4 billion consumers, growing by 38 million yearly, with 80% of tourists preferring local shopping.
- Festive, cultural, and office premium gifts are in high demand.

HOMELIFE UAE Expo: The "Golden Gateway" for Chinese Brands in the Middle East

Five Key Categories, One-Stop Sourcing

Home & Daily Necessities: Cleaning supplies, home decor, glassware, ceramics, bathroom accessories, packaging, air fresheners, essential oils, etc.
Kitchen & Diningware: Cookware, cutlery, bakeware, tableware, thermoses, napkins, food storage, cleaning tools, etc.
Beauty & Personal Care: Cosmetics, skincare, haircare, wigs, OEM/ODM services, spa equipment, nail products, perfumes, etc.
Outdoor & Sports Goods: Fitness equipment, scooters, sunglasses, camping gear, BBQ tools, sauna products, etc.
Gifts & Stationery: Festive items, souvenirs, office supplies, custom keychains, trophies, photo frames, etc.

AI-Powered Exhibition, Maximizing Efficiency

The expo leverages AI Matchmaking and smart recommendation algorithms, combined with AI glasses and digital tools, to provide end-to-end business opportunities—before, during, and after the event—ensuring precise buyer-seller connections and a smarter exhibition experience.

Global Promotion, Massive Exposure

The expo is widely covered by UAE media and promoted through YouTube, Google, Facebook, Instagram, LinkedIn, and TikTok, alongside offline tactics like press conferences and outdoor ads. With 12+ marketing channels, it achieves 11 million+ impressions per session.

【About THE INTERNATIONAL HOMELIFE EXPO】

THE INTERNATIONAL HOMELIFE EXPO is committed to serving the home furnishing and gift industry to go global, creating an efficient trade docking platform, and letting Chinese manufacturing light up the global home life. Over the years, it has accumulated more than 3 million+ global high-quality buyer resources and rich overseas market operation experience, as well as innovative data-driven digital exhibition models, helping more than 200,000 Chinese companies to successfully go global and occupy overseas markets!

2025 THE INTERNATIONAL HOMELIFE EXPO Annual Plan

THE 4TH VIETNAM HOMELIFE EXPO (May 14-16)

THE 9TH INDONESIA HOMELIFE EXPO (June 4-7)

THE 18TH UAE HOMELIFE EXPO (June 11-13)

THE 10TH MEXICO HOMELIFE EXPO (September 2-4)

THE 12TH BRAZIL HOMELIFE EXPO (September 16-18)

THE 9TH SOUTH AFRICA HOMELIFE EXPO (September 23-25)

THE 15TH POLAND HOMELIFE EXPO (November 12-14)

THE 10TH INDONESIA HOMELIFE EXPO (November 26-29)

THE 19TH UAE HOMELIFE EXPO (December 17-19)

2025 SAUDI ARABIA HOMELIFE EXPO (December 22-24)

THE 9TH INDIA HOMELIFE EXPO (December 24-26)