HOMELIFE Brand Overseas Series Exhibition | UAE Stop: 'Not Just 'Hot', but Also 'Stable'', 2026 UAE Exhibition Illuminates New Opportunities in the Middle East's Golden Bay Area!

Chinese companies' overseas expansion is shifting from a 'wide-net approach' to a 'precise layout.'
Amid global trade fluctuations, rising geopolitical risks, and supply chain restructuring, more and more companies are realizing that what truly determines long-term success is not how many countries they enter, but whether they choose a market with stable policies, high business efficiency, sustainable demand, and the potential for continuous growth.

As the 'low-price dividend' gradually fades, 'stability,' 'conversion efficiency,' and 'brand premium potential' are becoming the core metrics in the new round of overseas competition. Looking at the Middle East, the United Arab Emirates is exactly such a highly scarce presence.

"Not just 'hot', but also 'stable'"
It's not just that growth is 'hot', but stability lies in the structure.

The United Arab Emirates, especially Dubai, has long surpassed the single label of an 'oil-based economy' and has transformed into a trade, finance, tourism, and logistics hub that extends its influence across the Middle East, Africa, and even South Asia. Its open and inclusive business environment, advanced infrastructure, and highly internationalized consumer base make it the 'preferred destination' for global brands expanding into the Middle East.

The opportunities here come not only from the local market but also extend to the entire Gulf countries, North Africa, and South Asia. For Chinese enterprises, entering the UAE is not just entering a single country, but also gaining access to a whole regional circulation system and network of channels.

From Hub to Market: The Logic of the UAE's Expansion

The UAE is an ideal gateway for Chinese enterprises to enter the Middle East and even broader markets. China has maintained its position as the UAE's largest trading partner for several consecutive years. From January to November 2025, the bilateral trade in goods between China and the UAE amounted to 95.312 billion USD, an increase of 3.6% year-on-year, with trade relations continuing to expand steadily.

From a location perspective, the United Arab Emirates spans the intersection of Asia, Africa, and Europe, making it a natural hub for Chinese goods entering the markets of the Middle East, Africa, and Europe. Dubai's Jebel Ali Port has long been one of the busiest ports in the world, with logistics efficiency and customs clearance capabilities ranking among the top globally.

▲Dubai's Jebel Ali Port is one of the busiest transshipment ports in the world.

At the same time, UAE consumers have a strong demand for high-quality, well-designed home products, making it an ideal market for Chinese mid-to-high-end home and consumer goods to achieve 'value realization'.

High Income and Tourist Economy Resonance: A Long-Term Driver of Consumption Demand

The overall income level of residents in the UAE ranks among the highest in the world. Industry data predicts that by 2025, the per capita GDP will be about $50,000, providing a solid foundation for consumption.

▲The UAE was once ranked as the seventh country in the world in terms of per capita national income

At the same time, the UAE has a large population of foreign residents and high-net-worth individuals, with a diverse consumption structure and a high frequency of updates. Take Dubai as an example: by 2025, the number of international tourists is expected to reach 27.6 million. The combination of short-term visitors and long-term residents continues to drive steady demand for home accessories, gifts, and products for rental and travel scenarios.

Construction Boom and Extended Operations: Generating Massive Purchasing Opportunities

In recent years, major emirates such as Dubai and Abu Dhabi have continuously promoted the development of residential, commercial real estate, infrastructure, and urban complexes. Data shows that the output value of the UAE construction industry is expected to reach approximately USD 130.8 billion by 2029, with a clear delivery pace for high-speed rail, metro, office, and residential projects, providing strong investment certainty.

Large-scale construction and subsequent operations directly drive the continuous release of demand for home goods, hotel supplies, gifts, and related B2B procurement, providing supply chain companies with a long-term, stable, and predictable source of order growth.

Advantages of Free Zone Policies Unleashed: An 'Accelerator' for Companies Entering the Middle East

The UAE has more than 40 free zones, allowing 100% foreign ownership and offering corporate tax incentives under certain conditions. For Chinese companies looking to set up warehouses, build channels, or establish regional headquarters in the Middle East, free zones significantly lower entry barriers and operating costs.

▲The UAE has over 40 free zones and the benefits of free zones for foreign investors (partial list only)

At the same time, the Free Trade Zone's generally well-established logistics, customs clearance, financial, and B2B service systems enable enterprises to more quickly transition from 'exhibition connections' to 'local operations'.

Which consumer sectors are accelerating in growth?

UAE consumers are not only concerned with product functionality but also value brand reputation, design language, and sustainability concepts. From high-end residences and hotel amenities to corporate procurement and public institutions, every niche scenario is continuously expanding the market space for mid-to-high-end products.

▲The home décor market is expected to continue growing from 2031 to 2033

Household Daily Necessities: Basic Demand Support, Continuous Upward Trend in Consumption

Retail consumption in the UAE continues to show a steady growth trend, with residents increasingly spending on fast-moving consumer goods and household daily necessities. Data shows that in the third quarter of 2024, UAE consumers spent approximately $2.1 billion in the FMCG sector, a year-on-year increase of 6.4%, fully reflecting the local market’s long-term and stable demand for everyday and household essentials.

In niche segments, the growth momentum of the cleaning products market is particularly significant. Related forecasts indicate that the market size is expected to reach approximately USD 20.53 billion by 2033. Among these, demand for surface cleaners and kitchen cleaning products is notably strong, continuously providing a stable market space.

Kitchenware: Consumption Upgrades, Health and Quality Become the Main Themes

Urbanization, population growth, and the revival of tourism are driving simultaneous demand for household kitchen upgrades and commercial catering equipment, providing a stable and continuous growth foundation for the kitchenware market. The UAE cookware market is expected to reach approximately USD 720 million by 2032.

▲The market size in the UAE is expected to reach approximately $720 million by 2032

The demand for non-stick coatings, ceramic materials, low-oil smoke healthy materials, and multifunctional cookware is growing rapidly, gradually becoming the mainstream choice in the market. In the mid-to-high-end niche market, the brand and quality premium effects are particularly evident. Consumers' willingness to pay for high-quality kitchenware continues to increase. Professional stainless steel sets, professional-grade kitchen knives and cutting tools, as well as high-end ceramic and cast iron cookware, all show stable and considerable sales performance.

Beauty and Personal Care: Diverse Aesthetics and Structural Demand Open Up New Growth Opportunities

Influenced by a highly international population structure and the long-term coexistence of multiple cultures, the demand in the UAE beauty and personal care market shows a trend of diversification. Demand for male grooming as well as gender-neutral/unisex beauty products continues to rise, gradually forming a 'second growth curve' independent of traditional segments, providing brands with greater structural opportunities. Industry data shows that the UAE beauty and personal care market is expected to grow to approximately USD 4.127 billion by 2033, with overall growth momentum remaining stable.

In terms of category composition, personal care remains the main market segment, with high-frequency basic categories such as hair care, body wash, and oral care maintaining highly stable demand. Among them, hair care products stand out, and are expected to grow further to approximately $586 million by 2030, becoming one of the subcategories in the personal care sector with relatively high growth certainty.

▲The UAE hair care products market is expected to grow to USD 586.34 million by 2030

The increase in social media penetration and the growth of the young consumer group continue to drive demand for cosmetics, especially for facial and eye makeup, which shows active sales performance. Influenced by high temperatures, strong sunlight, and other climatic conditions, high-SPF sunscreen products, as well as highly moisturizing and reparative creams and serums, have a foundation for long-term popularity. At the same time, consumers' preference for cruelty-free, environmentally friendly, and natural ingredient products continues to strengthen. The demand for halal-certified beauty and personal care products is also growing, precisely aligning with the functional and value recognition of Muslim consumers.

Outdoor Leisure and Sports: Policy-Driven, Sports Demand Continues to Spill Over

With the advancement of the "National Sports Strategy 2031," the government has clearly proposed increasing national participation in sports and boosting the contribution of the sports industry to GDP to 0.5%, laying a clear and long-term policy direction for the sports and related consumer goods market. According to Statista, the sports market revenue in the UAE is expected to reach approximately $129 million by 2025 and grow to about $140 million by 2029, showing a steady expansion trend.

▲UAE Cabinet Approves the 'National Sports Strategy 2031'

Public health initiatives, represented by the Dubai Fitness Challenge, have achieved a scale effect, attracting over one million participants in sporting activities; community-based sports scenes are also active, such as city running events like the Dubai Mallathon, which sees more than 40,000 participants in a single event. This government-led and community co-built sports ecosystem continuously generates real demand for running gear, fitness equipment, bicycles, and functional sports products.

▲The improvement of health awareness among GCC citizens and the development of fitness culture have increased the demand for sports goods.

Desert camping, outdoor adventures, and other lifestyles continue to be popular, driving sales of products such as tents, folding chairs, outdoor lighting, and hiking backpacks. The home fitness habits formed after the pandemic have also continued, with treadmills, exercise bikes, and resistance bands maintaining high activity on e-commerce platforms.

▲ Fitness equipment is selling well on e-commerce platforms

Gifts and Office Supplies: Supporting Long-Term Demand for Education and Corporate Procurement

With the implementation of Federal Decree No. 39 and the advancement of the 'National Higher Education Strategy 2030,' the increasing number of students and continuous investment in educational infrastructure are steadily boosting the demand for office supplies. The UAE office supplies market is expected to grow at a compound annual growth rate of approximately 1.2% during 2025–2030. Printing paper, paper products, and writing tools remain high-frequency consumables.

The overall corporate gifting market in the Middle East is expected to grow from $4.84 billion in 2023 to $6.38 billion in 2030. Corporate gifts remain an important support scenario, with high-end pens, gift sets, and premium corporate gifts maintaining stable demand in corporate procurement and business exchanges.

▲The luxury stationery and writing instruments market in the UAE is valued at 1.2 billion USD

HOMELIFE UAE Exhibition: Making 'Stable Landing' Possible

How can one achieve a 'stable landing' in a 'hot market'? The answer lies in choosing a channel that efficiently connects with real demand. The HOMELIFE UAE Exhibition is precisely a platform tailored for Chinese home furnishings and gift companies looking to go global.

 UAE HOMELIFE EXPO

6.17-6.19 | Dubai World Trade Center
12.15-12.17 | Dubai World Trade Center
Providing Chinese enterprises with an "end-to-end" empowerment path
Becoming an important platform and bridge for responding to adjustments in the global market landscape and exploring diversified markets

Authoritative Endorsement · Complete Range of Categories

As an important platform for Sino-Arab trade exchanges, HOMELIFE UAE has successfully held 19 sessions and has gained strong support from the Dubai Chamber of Commerce, HOMEBOX, DUBAI NEWS NETWORK, D-ENTRE MAGAZINE, SPARK MEDIA, and other official UAE business associations, enterprises, and media. The exhibition focuses on five major categories: home daily necessities, kitchenware, beauty and personal care, outdoor sports, and gifts and office supplies, accurately targeting the UAE consumer market.

30,000+ Professional Buyers · Precise Connections

The exhibition will invite a pool of over 30,000 high-quality buyers, covering retail, e-commerce, distribution, and manufacturing networks, helping companies quickly secure orders and steadily establish a presence in the Middle Eastern market. Every connection aims at precise orders and continuous growth.

Pre-show platform launches, capturing buyers' 'first glance'

From 'passively waiting for customers' to 'actively securing them.' Before the exhibition, companies can test product popularity and accurately connect with potential buyers through the HOMELIFE pre-show platform.

Real Overseas Traffic and Data Feedback
No need to wait. Once your product is uploaded to the platform, it will be directly showcased to the large overseas buyer community aggregated by our platform. You can clearly see core data such as popular search keywords, product views, interested buyers, and proactive engagement.
This real data is the most direct basis for you to assess the market acceptance of your product.

Four Basic Rights
1. Open a store for free
2. Upload 10 showcase products for free
3. Upload 100 new products for free to participate in official promotion activities
4. Invite inquiry buyers to the exhibition unlimited times for free


Five Additional Rights After Product Upload
New store and new products receive weighted exposure: Newly uploaded products receive 15 days of weighted exposure, appearing first in buyer searches and recommendations.

Smart recommendations, precisely reach intended buyers: When buyers search or inquire about similar products on the platform, the products are prioritized for recommendation to them, further increasing exposure and transaction opportunities.

Omni-channel promotion, accurately recruit buyers: The exposure range is not limited to the exhibiting country. Using product tags to identify buyer profiles efficiently and accurately recruits matching buyers.

Priority access to high-value recommended buyer lists: Based on product tags, receive precisely matched high-quality buyers, allowing early invitation, review, and locking of high-intent business opportunities.

Post-exhibition remarketing: Continue to reach platform buyers after the exhibition, allowing promotions to keep spreading and achieving wider influence.

AI Huizhan Empowerment · Comprehensive Efficiency Upgrade

Focusing on the 'AI Huizhan' intelligent ecosystem, it integrates smart matching algorithms with AI interactive hardware, coordinating with interactive terminals such as AI glasses. This covers pre-exhibition connections, on-site negotiations, and post-exhibition follow-ups, achieving a fully digital upgrade of the entire exhibition process.

Global Overseas Promotion with Tens of Millions of Impressions

Through a data-driven overseas communication strategy, we leverage major platforms such as YouTube, Google, Facebook, Instagram, LinkedIn, and TikTok to build a multi-layered, three-dimensional international communication matrix, continuously amplifying the global presence of exhibitions and participating companies.

We look forward to partnering with you
Not just to 'witness the wave,' but to 'navigate the storms'
In the grand blueprint of the Golden Gulf region in the Middle East
To write a chapter of solid growth for our brand