Local time December 24
The 2025 HOMELIFE Saudi International Home & Gifts Expo
Concluded successfully
at the Riyadh Frontiers Exhibition Center
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Complete range of products, top-notch enterprises, large scale
Saudi Arabia's first exhibition creates a high-standard business and trade platform in the Middle East
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As an important milestone for the HOMELIFE brand's professional exhibition to debut in Saudi Arabia, this event made a strong impression right from the start—spanning a 15,000㎡ exhibition area, nearly 500 high-quality Chinese companies showcased their products, covering five core categories: home daily necessities, kitchen and dining products, beauty and personal care, outdoor leisure and sports, and gifts and office supplies. It comprehensively presented the latest achievements of Chinese manufacturing in quality upgrades and product innovation.
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Not only has it arrived, but it has also become popular.
Popularity and orders are soaring together, with the market quickly validating it.
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This was a 'first' experience, and also a successful attempt that was quickly validated by the market.
Chinese companies attending the HOMELIFE exhibition in Saudi Arabia for the first time generally reported that the exhibition brought more than just exposure; it offered tangible business opportunities—the on-site crowd was lively, buyers were highly professional, negotiations progressed quickly, and it provided a clear and direct understanding of the Saudi and surrounding markets.
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01 Hangzhou Weidunni Trading
Products: Office storage and home storage products
We successfully connected with more than 30 local wholesalers and online professional buyers. Face-to-face communication helped strengthen customer trust and validate our products' suitability for the Middle Eastern e-commerce market. Meorient's precise platform and AI Smart Expo helped us efficiently reach target customers and improve management efficiency.
02 Guangzhou Lujing Packaging Products
Products: Luxury gift boxes, food, and boutique packaging products
This was our first time exhibiting in Saudi Arabia. We reached dozens of clients and learned about the clear local demand for luxury gift boxes and paper cup packaging. Meorient's focus on overseas markets aligns well with our Middle East expansion plans, and its AI tools also effectively improved the efficiency of on-site negotiations.
03 Taizhou Huangyan Tenghua Plastic Technology
Products: Water bottles, plates, and food containers
We have been working with Meorient for nearly seven years. During this exhibition in Saudi Arabia, we connected on-site with more than 20 Saudi local professional buyers and 5 large supermarkets. We also actively used Meorient's AI Smart Expo system for pre-exhibition buyer invitations and on-site information collection, and tried using an AI agent to draft development letters, which greatly improved negotiation efficiency.
04 Hangzhou Tuyou Leisure Products
Products: Tents, canopies, hammocks, yacht covers
This is our first time participating in an international exhibition. We were attracted by the considerable potential of the Saudi market and hoped to use the exhibition as an opportunity to connect with more potential clients. During the exhibition, we engaged with 20-30 targeted professional buyers, and the quality of customers was very high. Choosing the Mio platform to explore overseas markets has yielded satisfactory results.
05 Jinhua Mengkai Crafts
Products: Mirrors, picture frames, and various crafts
We have collaborated with Mio multiple times. This time, attending the exhibition in Saudi Arabia allowed us to precisely connect with high-quality clients, reach in-depth cooperation intentions with many professional buyers who brought samples, and gain direct inspiration for new product development.
Multi-round high-end matchmaking, with practical results
Direct access to procurement decision-makers at Lulu, Alshaya, and others
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During the exhibition period, nearly 25,000 professional buyers from Middle Eastern countries and regions such as Saudi Arabia, Oman, the UAE, Qatar, and Kuwait attended.
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To further improve trade conversion efficiency, multiple high-precision purchasing activities were intensively held during the exhibition, including the SACO exclusive procurement matchmaking meeting and one-on-one meetings with major buyers for precise purchasing.
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▲SACO Exclusive Procurement Meeting
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▲1v1 Major Buyer Procurement Meeting
At the same time, procurement decision-makers from international retail and supermarket giants such as Lulu Retail, Alshaya Group, Carrefour, and Landmark Group were present on-site; mainstream e-commerce platforms like NOON and Amazon participated deeply; meanwhile, key regional distributors and chain buyers such as Qasr Al Awani, ALTAJ SILVER, and Elfaleh Sports gathered on-site to engage in high-frequency, face-to-face in-depth negotiations with Chinese companies, promoting the implementation of multiple substantial procurement deals.
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▲Special invitation for major buyers to meet and discuss cooperation at the exhibition
The first exhibition was a success, and confidence is established.
This 'first encounter' held in Riyadh has opened a real gateway to the Saudi market for Chinese companies.
With horses galloping forward, a new chapter will begin in 2026.
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▲ Seize the opportunity to go overseas, scan the code to inquire now!