On December 19 local time, the 19th UAE HOMELIFE EXPO successfully concluded at the Dubai World Trade Center!
The three-day exhibition has come to an end, but business opportunities continue to grow — this is not just the conclusion of an exhibition, but also a new starting point for a number of Chinese brands to 'accelerate their launch' in the Middle East market.
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China's New Products Debut in Dubai
Sparking a Wave of 'Made in China' Showcases
Nearly 500 high-quality Chinese companies gathered in Dubai, showcasing China's manufacturing 'strength' and 'new creativity' across five core categories: home and daily necessities, kitchenware, beauty and personal care, outdoor and leisure sports, and gifts and office supplies.
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A variety of new products tailored to the Middle Eastern market made their debut on-site. From functional design to aesthetic style, and from cost-effectiveness to customization capabilities, they precisely meet local purchasing needs, becoming a focal point that buyers repeatedly stop to check out.
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Core Middle Eastern buyers gather together
From negotiation to placing orders, business opportunities happen on the spot
The exhibition attracted major buyers and decision-makers from companies such as LuLu Group, Day to Day, Apparel Group, ALSHAYA INTERNATIONAL, and STEIGENS GENERAL TRADING, who attended in person for in-depth discussions and procurement.
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LuLu Group International: This buyer is a global retail giant headquartered in Abu Dhabi, UAE. The group was founded by M. A. Yusuff Ali and has over 239 stores operating in 22 countries. It is one of the most influential retail and supply chain groups in the Middle East. LuLu Hypermarket is its core business, covering a full range of consumer products including food, household goods, gifts, stationery, and outdoor items.
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Day to Day: This buyer is one of the most well-known discount and variety retail chains in the UAE, with over 16 stores, serving 40,000 customers daily, and offering more than 200,000 SKUs.
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Apparel Group: This buyer is a global fashion and lifestyle retail giant headquartered in Dubai, UAE. Founded in 1996, it is one of the largest and fastest-growing retail groups in the Middle East, belonging to the APPCORP GLOBAL Group, and operates over 2,300 stores in 14 countries worldwide.
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ALSHAYA INTERNATIONAL: This buyer is one of the branch offices of the Kuwaiti retail giant Alshaya Group in the UAE. Alshaya Group is one of the largest global brand franchise operators, managing 70 international brands across various retail sectors including fashion, food & beverage, health & beauty, pharmacies, home goods, and leisure & entertainment.
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STEIGENS GENERAL TRADING: This buyer is a leading supplier of corporate gifts and promotional products in Dubai, UAE, with branches in Dubai, Abu Dhabi, the UK, and China. The company offers over 6,000 types of corporate gifts and promotional products and is one of the top suppliers in the corporate gifts industry in the Gulf region.
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In addition, this edition of HOMELIFE UAE has leveraged Meorient's 'AI Smart Exhibition' system and AI glasses to create a comprehensive digital intelligence solution covering the entire process before, during, and after the exhibition, taking the exhibition experience to a new level. Many companies secured clear cooperation intentions on-site, and some categories even achieved rapid order placement.
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Beyond expectations · Results achieved · Locked in for next year
The real answers written in the exhibitor feedback
The response at the exhibition was enthusiastic, and exhibitors generally reported results exceeding expectations: 'On-site orders and high-quality buyers far exceeded projections,' 'Connected with a large number of premium clients,' 'Already secured booth space for next year!'
For companies deeply engaged in the Middle Eastern market, this HOMELIFE UAE exhibition is an important opportunity for efficient restocking and channel expansion; for brands entering the UAE and surrounding markets for the first time, it is undoubtedly a highly valuable 'market entry ticket.'
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Guangzhou Liby Group: "By leveraging the Dubai exhibition to test the Middle Eastern market, we connected with 30-40 high-quality distributors and importers on the first day, and efficiently followed up using the 'AI Smart Exhibition' system. We plan to expand to markets in Saudi Arabia, South Africa, and other countries, steadily promoting our brand overseas."
Hangzhou Zilai Fragrance Technology: "The purpose of participating in the Dubai exhibition this time was to expand our overseas market, and the results exceeded our expectations—we received over 20 professional buyers on site, with continuous client inquiries and very positive feedback. We chose the exhibition organized by Meorient because we were deeply impressed by their professional services."
Yiwu Longchuang Youpin Home Products: 'We focus on the research and production of outdoor folding stools. This time, our core goal in participating in the Dubai exhibition was to explore overseas markets with high consumer purchasing power and potential, represented by the UAE. During the exhibition, we received a large number of professional buyers, and the customer interest was generally strong. The 'AI Smart Exhibition' system used on-site provided us with great convenience in customer invitations and information management, significantly improving the efficiency and accuracy of business connections.'
Zhongshan Haina Household Products: 'This time, we brought our smart sensor trash bins. The Dubai market has considerable potential, and the local price levels match the positioning of our products. During the exhibition, we received a total of 10-20 professional buyers, mainly from trading companies and e-commerce platforms, and the quality was quite good. We chose the Meorient Exhibition because of its wide global presence and comprehensive services. The AI Smart Exhibition system and the supporting app were especially helpful, with 30-40 on-site scan codes, significantly improving the efficiency of customer acquisition and connection.'
Dongguan Changfeng Paper Products: 'We specialize in notebooks, stationery, and card products. Our participation in this exhibition has received a positive response in the Middle Eastern market. On the first day alone, we established contacts with more than ten high-quality prospective buyers, many of whom have already moved to the sample sending stage. We are optimistic about the potential of the Middle Eastern market and believe that the cost-performance advantage of our products can achieve good expansion here.'
Resonating Influence: Mainstream Media at Home and Abroad Focused
Exhibition Popularity Skyrockets
As a high-level platform for China-Arab commercial exchanges, the exhibition has received wide attention and coverage from both domestic and international media such as People’s Daily Online, Xinhua News Agency, UAE NEWS, and JEEVAN.
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Although the grand event has ended, the tide does not stop.
Next stop, even more exciting.
2026, we look forward to joining hands with you again
to explore the global market together!
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▲ Seize the opportunity to go global, scan the code and inquire now!