Hundreds of enterprise brands go overseas to expand the market! 100,000 new products debuted, and a new economic signal at the end of the year is coming!

On December 17, 2024 local time, the 17th UAE China Export Brand Joint Exhibition and HOMELIFE International Home Gift Exhibition (hereinafter referred to as "HOMELIFE UAE Exhibition") was grandly opened at the Dubai World Trade Center.

The UAE, the shining jewel of the Middle East economy, is reshaping the global economic landscape with its strong GDP growth and diversification strategy. Through the introduction of the global minimum tax policy, especially the 0% tax rate for enterprises in free zones, it has created a fair business environment and greatly stimulated the vitality of the market. Driven by economic growth, urbanization and tourism, the UAE's home gift market demand has surged, becoming the preferred golden springboard for global home gift foreign traders to explore the Middle East market.

As one of the most self-organized exhibitions in China in the Middle East, HOMELIFE UAE has been successfully held for 16 consecutive years, and is an important platform for Chinese enterprises to explore the Middle East market, as well as the most abundant and convenient business window and communication platform for businessmen in the Middle East to purchase Chinese products.

This year's HOMELIFE UAE Exhibition is hosted by the Hangzhou Municipal People's Government, co-sponsored by the Ningbo Municipal Bureau of Commerce, the Ningbo Council for the Promotion of International Trade, the Shaoxing Municipal Bureau of Commerce, the Jinhua Municipal Bureau of Commerce, the Yongkang Municipal Bureau of Commerce, the Huzhou Municipal Bureau of Commerce, and the Taizhou Municipal Bureau of Commerce.

On the first day of the exhibition, it attracted the attention of many mainstream business associations, business people, media and professional buyers at home and abroad. Mr. Marwan, Regional Director of Dubai Chamber of Commerce in Asia, said that he has personally witnessed the annual growth rate of the UAE Group Exhibition, and the Dubai Chamber of Commerce will fully cooperate with and assist the development of the exhibition, and also welcomes outstanding Chinese entrepreneurs to visit the headquarters of the Dubai Chamber of Commerce during the exhibition for in-depth exchange activities.

In the wave of actively responding to the country's first economic call, the rallying cry of Chinese enterprises sounded! With unprecedented enthusiasm, Chinese brands are being pushed to the Middle East stage through economic activities such as the first launch of new products, new technologies, new services or new business models. More than 500 companies from 19 provinces and 4 municipalities directly under the central government including Zhejiang, Jiangsu, Guangdong and Shandong participated in the exhibition, with an exhibition area of 15,000 square meters, an increase of more than 50% compared with the exhibition scale in 2023.

Suzhou Feihua Textile Technology, Hangzhou Tianye Import and Export Trade, Haimu Technology, Zhejiang Hengfeng Import and Export, Hangzhou Anyou Canning, Gangchen Import and Export, Ruili Technology, Zhejiang Chenggong Kitchenware, Lingjian Industry, Yi'an Tableware, Pravi Daily Products, Bitao Cosmetics, Lebaicong Technology, Ningbo Thunderbird New Material Technology, Tengtai Fitness Equipment, Jingshen Cosmetics, Hangzhou Aigao Daily Necessities, Jinhua Yousheng Plastic Industry, Yanwei Industry, Luxi County Painting Wall Commodity Products, Zhejiang Ruyi Industry, Hangzhou Jiuze Technology, Yongkang Guangxiao Trade, Jimei Import and Export, Emerging brands such as Ningbo Jiepu Office Supplies, Yawei Stationery, and Zhejiang Baiste Packaging set sail for the first time in Dubai, marking that the pace of internationalization of Chinese brands is accelerating.

With the help of the exhibition window, enterprises are actively expanding the international market, competing for orders, and promoting the excellent quality of China's "intelligent" manufacturing to the world, so that the world can witness the power and charm of Chinese brands.

On the first day of the exhibition, in order to promote Chinese enterprises to more effectively meet the needs of the Middle East market, realize the internationalization of products and brands. This year's HOMELIFE UAE exhibition has specially set up a "big buyer sourcing matchmaking meeting", inviting many invited buyers, such as Safari mall, Day to Day, Rabia Shakeel general trading llc, Ideal pack, A to Z Appliances Trading LLC, Judkilan, Ecolyte plus detergents, etc. Buyers actively conducted face-to-face negotiations with exhibitors, stimulated sparks of cooperation on the spot, and finalized cooperation intentions.

Known as The Dubai Mall, Safari Mall is one of the largest shopping malls in the world. Safari Mall is home to large furniture stores, jewellery stores, fashion brand stores, diverse dining options, and recreational facilities including a children's play area and a cinema. On the first day of the exhibition, the representative team of Safari Mall visited in person and conducted in-depth business exchanges with a number of exhibitors, including Zhejiang Pinyao Technology Co., Ltd., Guangdong Kunrun Home Technology Co., Ltd., and Taizhou Huangyan Lunfa Plastic Industry Co., Ltd. This successful docking demonstrates Safari Mall's interest in sourcing high-quality home appliances and home décor products, as well as its active participation in the international market and its desire for new products and technologies.

Day to Day is the leading discount retailer in the UAE with more than 20 outlets in the UAE, especially in major cities such as Dubai and Abu Dhabi, where it sources large quantities of goods from around the world each year, and has a significant market share in the housewares, food and apparel sectors. In this exhibition, the purchasing team of Day to Day came to the scene and conducted successful business exchanges with many exhibitors such as Hangzhou Forest Maidong Technology Co., Ltd., Jifeng (Shanghai) E-commerce Co., Ltd., and Shanghai Sanying Thunder Pharmaceutical Co., Ltd. The exchange provided strong support for its sourcing strategy in the categories of household products, outdoor products, beauty and personal care.

Rabia Shakeel General Trading LLC is a Dubai-based company that is principally engaged in B2B services, distribution, and wholesale business. As an integrated trading company, it is involved in multiple industries and markets, offering a variety of products and services. As a distributor who transports products from the manufacturer to the retailer or end user, the company offers the option to buy in large quantities to sell the product to a retailer or enterprise customer at a lower price. The company's representative team attended the exhibition in person and conducted fruitful business exchanges with exhibitors such as Hangzhou Jiuze Technology Co., Ltd., Cooking King Cookware Co., Ltd., and Jiangsu Unipac Packaging Technology Co., Ltd. Through these interactions, Rabia Shakeel General Trading LLC has further solidified its leading position in the sourcing of stationery, home goods, and gadgets of technology.

There are 2 days left in the show
More exciting things are still going on~Stay tuned~

2025 HOMELIFE International Home & Gift Fair Annual Plan
The 9th HOMELIFE India International Home & Gifts Fair (March 26-28)
The 4th HOMELIFE Vietnam International Home Gifts Fair (May 14-16)
The 2nd HOMELIFE Japan International Home Gifts Fair (June 9-11)
The 18th HOMELIFE UAE International Home Gifts Fair (June 11-13)
The 10th HOMELIFE Mexico International Home & Gift Show (September 2-4)
The 2nd HOMELIFE International Home Gifts Show (September 9-11)
The 12th HOMELIFE Brazil International Home & Gift Fair (September 16-18)
The 9th HOMELIFE South Africa International Home & Gift Show (23-25 September)
The 3rd HOMELIFE Japan International Home Gifts Fair (October 21-23)
The 15th HOMELIFE Poland International Home & Gift Fair (November 12-14)
The 10th HOMELIFE Indonesia International Home & Gift Fair (November 26-29)
The 19th HOMELIFE UAE International Home Gifts Fair (December 17-19)
2025 HOMELIFE Saudi International Home Gifts Show (December 22-24)
The 10th HOMELIFE India International Home Gifts Fair (December 24-26)