"If you don't go abroad, you’ll be out of the game! "Target Indonesia, the next blockbuster market!

    "If you don't go abroad, you’ll be out of the game" is a popular saying in the home furnishings industry today. Going international is becoming a consensus within the industry.

     In recent years, the enthusiasm of foreign trade professionals for expanding into Indonesia has only increased. As the largest economy in ASEAN, Indonesia accounts for about 40% of the region's population and roughly 38% of its market share. The country's significant population advantage, market potential, and steady economic growth over the past decade have made it a focal point of international market interest.

    With the implementation of the Regional Comprehensive Economic Partnership (RCEP) in Indonesia, trade barriers between China and Indonesia have been further reduced.

    For foreign trade enterprises, the Indonesian market is definitely one that should not be missed!

    At the invitation of Wang Yi, a member of the Politburo and Foreign Minister of China, Indonesian Foreign Minister Retno Marsudi will visit China from August 22 to 24. During the visit, the two foreign ministers will co-chair the fifth meeting of the China-Indonesia Bilateral Cooperation Joint Committee.

    Chinese Foreign Ministry spokesperson Mao Ning stated at a regular press conference that under the strategic guidance of the two heads of state, China-Indonesia relations have maintained a strong development momentum. The two sides have kept close high-level exchanges, continuously deepened strategic mutual trust, and advanced the building of a community with a shared future. The China-Indonesia Foreign and Defense Ministers’ 2+2 dialogue mechanism was officially launched last week. This week, Foreign Minister Wang Yi will co-chair the fifth meeting of the bilateral cooperation joint committee with Foreign Minister Retno Marsudi. The high level and strategic nature of China-Indonesia relations are increasingly evident.

    Mao Ning introduced that next year will mark the 80th anniversary of Indonesia's independence and the 75th anniversary of the establishment of diplomatic relations between China and Indonesia. Both countries face significant opportunities in their respective development and bilateral relations. China is willing to work with Indonesia to follow the strategic guidance of the heads of state, with the goal of building a community with a shared future as the main theme. China aims to continue deepening all-round strategic cooperation, creating a model of joint self-strengthening, unity, collaboration, and win-win cooperation for major developing countries. This will not only seek greater well-being for the peoples of both countries but also contribute to global peace, cooperation, and development.

    China is Indonesia's largest trading partner, largest export destination, and largest source of imports. According to Indonesia's Central Statistics Agency, in 2023, the bilateral trade volume between China and Indonesia reached $139.42 billion, making Indonesia China’s second-largest investment destination in ASEAN.

    Additionally, Indonesia has set its export target to China at $65 to $70 billion for 2024 and has formulated several cooperation plans. Therefore, for businesses seeking sustainable growth and expansion, the Indonesian market remains a vast and promising arena!

    August 17th is Indonesia's Independence Day. This year, for the first time, the “Archipelago Nation” held simultaneous ceremonies in Jakarta and the new capital, Nusantara, to celebrate Indonesia's 79th Independence Day. The development of Nusantara, as the new capital, is expected to involve an investment of approximately $32 billion and is currently progressing steadily.

    Additionally, the construction of the new capital will require substantial infrastructure investment, including in transportation, housing, public services, daily necessities, home decor, and consumer goods, which could stimulate the development of related industries.

    The growth in the number of home goods retail chain brands and the expansion of the home goods market in Indonesia are expected to increase at an annual rate of 5.03% from 2023 to 2028, indicating a continual rise in market demand.

    At the same time, the specialty home goods market is continuously rising. As the fourth most populous country in the world with 270 million people, Indonesia's large potential consumer base and improving living standards are driving the demand for home goods. The market size is expected to reach $10.9 billion by 2027, with a compound annual growth rate of 8.04% over the next five years.

    无论是对于日常消费品还是高端产品和服务，都有巨大且强烈的需求。对于中国企业来说，这就意味着有更多的机会触达潜在的消费者，扩大市场份额。

    The 8th HOMELIFE Indonesia International Home and Gift Fair, the largest specialized exhibition organized by China in Indonesia and a key platform for Chinese companies to enter the Southeast Asian market, will open again in Jakarta from November 27-30!

Scenes from previous editions of the exhibition

The scene was extremely lively

    It is the only professional exhibition organized by China in Indonesia with a four-day duration, providing Chinese exhibitors with ample time for showcasing their products and facilitating deeper interactions with buyers from Indonesia and Southeast Asia. This undoubtedly injects new vitality into China-Indonesia economic and trade cooperation.

Major buyers are actively engaging and making purchases at the exhibition

Only 40% of the premium booths remain available

Limited spots—first come, first served!

Scan the code to secure your spot immediately!