Official Announcement! HOMELIFE EXPO partners with Shanghai Yinghe EXPO to target the RCEP and Middle Eastern home and personal care markets.

On August 22nd, Zhejiang Meorient Business Convention and Exhibition Co., Ltd. and Shanghai Yinghe Exhibition Service Co., Ltd. held a solemn signing ceremony for their project cooperation in the Meorient conference room. Mr. Zhang Yishu, President of the Shanghai Daily Chemical Industry Association, witnessed the ceremony. Also present at the ceremony were Mr. He Ling, General Manager of Shanghai Yinghe Exhibition Service Co., Ltd., Ms. Ji Zhenzhen, Deputy General Manager, Mr. Pan Jianjun, Chairman of Miaolante International Exhibition, Mr. Luo Weiqiang, CEO, and Ms. Zhang Huiyan, Director of Investment and Development Department.

In this collaboration between Meorient and Yinghe Exhibition, a strong alliance has been formed, aimed at achieving global resource sharing, co-creating exhibition models, and providing in-depth services in specialized fields. Both parties will jointly host the Homelife EXPO-PCE Personal Care Products Exhibition in countries within the RCEP and Middle Eastern regions. The exhibition will feature products such as personal care items, oral care products, paper products, and daily chemical cleaning products.

Currently, the home and personal care industry is undergoing significant changes and exploration. New brands, consumer trends, ideologies, technologies, and marketing strategies are reshaping the industry. The rapidly changing external environment has provided deeper growth opportunities for the industry, and market competition has entered a new phase focused on brand building and quality improvement. PCE Yinghe Personal Care Exhibition, as a major trade event in the personal care industry, closely follows the market's development trends. With years of exhibition experience and accumulation, it focuses on hot topics such as cutting-edge market trends, technological innovations, future scientific development prospects, and regulatory dynamics. The exhibition gathers renowned and emerging domestic and international brands, as well as VIP buyer groups, retail innovations, fashion department stores, CS chains and agents, community group purchases, Taobao C-stores, self-operated e-commerce platforms, and self-media e-commerce channels.

Shanghai Yinghe Exhibition Service Co., Ltd. was founded in August 2017 and is a modern service organization specializing in exhibition and conference management. Yinghe Exhibition boasts a professional exhibition service team and extensive experience in organizing domestic and international exhibitions. Leveraging Shanghai's unique geographical advantage and the support and collaboration of authoritative industry organizations, Yinghe Exhibition continuously innovates and advances, with the aim of creating professional flagship events in various industries. The PCE brand exhibition by Yinghe Exhibition primarily focuses on personal care products, oral hygiene care products, personal care appliances, cleansing and care products, hygiene and health protection products, facial masks, and skincare products. The exhibitions are held nationwide, with touring exhibitions in Shanghai, Chengdu, and Guangzhou, fostering collaboration and co-development to establish a new ecosystem in the personal care industry.

With over two decades of deep involvement in the exhibition industry, Meorient has leveraged its experience from organizing thousands of exhibitions to develop an innovative O2O exhibition model. Through the creation of five digital and co-creation industry new formats, Meorient has collaborated with industry stakeholders to develop joint solutions. By sharing resources and models with leading exhibition peers, Meorient has pioneered a co-creation, co-building, and co-sharing model to establish the world's largest self-organized exhibition incubation platform.

Taking advantage of this opportunity, both parties will fully utilize their extensive exhibition resources and collaborative advantages to drive the development and structural adjustments of related industries. This partnership aims to facilitate the high-quality transformation of development modes and industrial structures. The first round of cooperation for the Homelife EXPO-PCE Personal Care Products Exhibition project will be held at the Indonesia and Dubai exhibitions in 2024.