Don't miss out! Turkey Homelife EXPO offers numerous opportunities. Come quickly and seize the advantage!

Turkey is the third largest economy in Europe and one of the world's fastest-growing countries in terms of economic development. It boasts a significant middle class and a youthful population, creating a vast market for gifts and household products consumption. China is Turkey's largest import source.

Market Analysis

The gift and household products market is in urgent need of expansion.

In the first quarter of 2023, Turkey's GDP reached $245.464 billion, marking a year-on-year growth of 4.0%. From January to March 2023, China's total export value of goods to Turkey amounted to $9,789.4583 million, showing an increase of $2,235.4757 million compared to the same period in 2022, representing a year-on-year growth of 29.8%.

China's gift and household products have extraordinary competitiveness in the Turkish market due to their diverse choices, excellent quality, relatively affordable prices, and exceptional craftsmanship. As the domestic suppliers in Turkey struggle with inconsistent product quality, a lack of overall innovation and unique design, and a relatively lower level of digitalization, they are unable to meet the varied demands of different consumers. The development of the Turkish gift and household products market is imminent.

Industry FrontierInfinite Potential

Sustained Rising Demand

1. On February 6th, Turkey experienced a 7.8-magnitude earthquake, facing its largest-scale reconstruction efforts since its founding. The World Bank announced a provision of $1.78 billion to Turkey, and President Erdogan pledged to rebuild housing within a year. A significant demand surge for household items such as kitchenware, cleaning supplies, decorations, packaging, glassware, plastics, ceramics, and metal products is expected. This presents a completely new challenge to the gift and household products market.

2.The global pet products market exceeds $300 billion, with Turkey's total trade volume approaching $1 billion. About one out of every ten households in Turkey owns a pet, contributing to the continuously evolving products and services provided for pets, almost regarded as family members, creating a substantial market that grows annually.

3.Chinese beauty products are renowned for their quality, innovation, and value for money, attracting consumers throughout Turkey and securing a notable share in the market. The Turkish beauty industry is experiencing rapid growth, driven by increasing consumer focus on personal care and aesthetics.

The world's third-largest home exhibition organizing association provides strong support for the Turkey Homelife EXPO!

On July 5th, the MIO Overseas Organizing Committee visited ZÜCDER - Household Products Association of Turkey, and the Turkish Kitchenware Federation (EVFED). They engaged in a cordial discussion and resource alignment regarding the exhibition's unique business model, industry status, and future prospects.

The ZÜCDER - Household Products Association of Turkey, renowned as the organizer of Turkey's prominent international home products exhibition, ZUCHEX, in collaboration with the support of national associations.

The MIO Overseas Organizing Committee has reached an agreement with the ZÜCDER - Household Products Association of Turkey. Prior to the Turkey Homelife EXPO in September, MIO will organize exhibitors to conduct on-site visits to the home market under the association's jurisdiction. This initiative aims to facilitate face-to-face exchanges and discussions with the association. ZÜCDER representatives will also be present at the homelife exhibition in Turkey in September.

The supporting associations also include: Ankara Chamber of Industry, Kayseri Chamber of Commerce, Adana Chamber of Commerce (Adana Chamber of Commerce), Diyarbakır Chamber of Commerce, and the Union of Chambers and Commodity Exchanges of Turkey.

Additional Brand Buyers:

O2O Exhibition Model

Accurate Matching of Professional Buyers

O2O (Online to Offline) exhibition model integrates online and offline elements, creating a holistic experience encompassing people, products, and the venue. Centered around offline exhibition scenarios, it achieves precise matchmaking between businesses and customers and facilitates efficient product communication. Simultaneously, it expands online customer acquisition opportunities before and after the exhibition, extending the development of business potential. This constructs a new exhibition model characterized by a dual circulation of opportunities, both online and offline.

Prior to the exhibition, enable exhibitors to choose their preferred, self-collecting, and self-inviting buyers, while establishing an online 'Digital Overseas Exhibition Hall.'During the exhibition, send real-time messages to exhibitors, reminding all self-selected and self-collecting buyers to attend, and guide matched buyers to their respective booths.After the exhibition, generate online participation reports. The system offers a lightweight CRM to continuously manage and follow up with the acquired buyers during the exhibition, enhancing post-exhibition follow-up efficiency.

Turkey Homelife EXPO

September 7th - 9th, 2023

Venue: Turkey World Trade Center, Istanbul Exhibition Center