Achieving New Heights! Chinese Home and Gift Companies Reap Bountiful Rewards in Indonesia

"I receive around 200 WhatsApp messages daily, with about 50 potential clients."

"The foot traffic is quite impressive, especially our unique booth design which attracted many customers."

"When we aim to take our brand to the international stage, this is a fantastic platform."

The 4th China (Indonesia) Trade Fair and Homelife EXPO were held at the Jakarta International Expo Center in Indonesia, achieving remarkable results. The event reached a new pinnacle with a total of 27,820 on-site buyers over the three days, resulting in 900,000 orders and intended transactions worth $2.611 billion.

Top home and gift exhibitors came together under one roof, engaging in lively exchanges and benefiting from substantial support through professional forums. These platforms provided exhibitors with the latest market trends and limitless opportunities.

Indonesia Homelife EXPO

May 24-26, 2023

Jakarta International Expo Center, Indonesia

High-Frequency On-Site Docking

01 Zhejiang Focus Smoking Set Co.,Ltd

Main Products: High-quality lighters, creatively designed cigarette cases, smoking accessories.

Exhibition Feedback: The exhibition exceeded expectations in terms of scale, foot traffic, and outcomes. Mr. Pan had a significant conversation with FAPRA Asia Pacific Retail Association Alliance President, Mr. Roy N. Mandey, during the opening ceremony. They exchanged contact information and took a commemorative photo.

Buyer's Feedback:

"Our company has been involved in international trade development for a decade, and due to the success of this exhibition, participating has become the most crucial means of expanding our clientele. We plan to continue exhibiting; we have three upcoming exhibitions: Dubai, the United States, and Germany, with special focus on Dubai.

02 Zhejiang Shuyue Health Technology Co.,Ltd.

Main Product: Massage Chairs

Exhibition Feedback: There was a significant interest from potential buyers in our products. Many buyers came to experience and try out the massage chairs. Half of the available stock was sold on-site.

Exhibitor's Comment:

"The foot traffic and buyer response have been quite positive. One particular buyer spent two hours discussing at the booth, showing strong intention to make a deal. They requested specific pricing and follow-up upon returning.

03 Jinhua Zhongyou Maternal and Infant Products Co., LTD

Main Product: Maternal and Child Care Products

Exhibition Feedback: On the first day, we received orders for samples worth 2,400,000 Indonesian Rupiah. Interestingly, an old customer from a long time ago visited our booth and placed a repeat order. Each of our three sales representatives collected around 20-30 business cards and identified several high-quality prospects.

Exhibitor's Comment:

"The effect of our special booth setup was exceptionally positive, attracting a significant number of buyers. There was a continuous flow of buyers inquiring about our products. We are also planning to reserve spots at upcoming exhibitions in Dubai, Mexico, Brazil, and more."

Gathering of Major Buyers

Takara Living Indonesia - A Trusted Brand for High-Quality Rattan Products

Products: Mirrors, trays, baskets, laundry baskets, planters, tissue holders, hangers, pillows, and more.

Introduction: Takara Living Indonesia strives to preserve the essence of rattan products and is committed to providing the finest rattan goods through promoting safety and quality. Our goal is to ensure consumer satisfaction with top-notch rattan products.

Lampbond Indonesia - Innovative Lighting Brand from Indonesia

Products: Mirrors, trays, baskets, laundry baskets, planters, tissue holders, hangers, pillows, and more.

Introduction: Lampbond is dedicated to continuous innovation and has created a three-color LED light that emits low blue light, ensuring both eye comfort and brightness. Committed to offering consumers the best, we provide cutting-edge technology, competitive prices, and excellent after-sales support.

Homewaregroup - Renowned Sustainable Home Brand

Products: Home decor, baskets, storage cabinets, and furniture made from natural fibers, rattan, wood, terracotta, natural stone, and other synthetic materials.

Introduction: In addition to focusing on the latest trends in sustainable and climate-adaptive architecture and interior design, Homewaregroup is also committed to revisiting and optimizing past trends.

Strong Support from the Business Association

APRINDO, the Indonesian Retailers Association, participated in the exhibition forum and enthusiastically shared the latest market insights and expansion strategies with exhibitors, resulting in valuable takeaways for exhibitors.

Founded in 1994, APRINDO has 150 members consisting of local and national chain retailers, covering 45,000 retail points across Indonesia. Prominent Indonesian convenience store chains such as Alfa mart, Indo mart, Transmart, Super IND, and Hypermart are members of this association.

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