Industry trends

Rapid Growth of the Beauty Care Industry in Indonesia

Summary:

The Beauty Care industry in Indonesia has experienced significant growth in recent years, especially amidst unforeseen challenges. According to Kantar Worldpanel, the industry has achieved a remarkable 13.9% growth over the past five years, driven primarily by middle to upper-class consumers. Data from Databoks Katadata indicates that the Beauty & Personal Care market generated IDR 111.83 trillion in revenue in 2022, with a projected annual growth rate of 5.81% from 2022 to 2027. The largest market segments include self-care, followed by skincare, cosmetics, and fragrances. Lifestyle changes and the surge in online purchases have played a crucial role in the industry's development. For more detailed information on the projections and developments in other industries in Indonesia, such as holiday gifts, outdoor leisure, household daily necessities, kitchen supplies, medical insurance, packages, sporting goods, office supplies, and pet supplies, it is recommended to refer to specific industry-related sources, as the dynamics and characteristics of each industry can vary significantly.


• The Beauty Care industry in Indonesia has shown significant growth in recent years, especially amid unexpected challenges. • Based on a report from Kantar Worldpanel, the beauty industry in Indonesia has been rapidly expanding over the past five years, with increased consumer spending and more beauty product purchases. • The overall industry's growth reached 13.9%, with middle to upper-class consumers driving the evolution of this category.

• According to data from Databoks Katadata, the Beauty & Personal Care market generated IDR 111.83 trillion in revenue in 2022, with an estimated annual growth rate of 5.81% from 2022 to 2027.

• The largest market segment includes self-care, followed by skincare, cosmetics, and fragrances. Online sales contributed 15.8% to the total revenue in the Beauty & Personal Care market in the same year.

• The industry trend indicates a growing demand for beauty products in line with changing lifestyles and consumer awareness. The shift towards online purchases has also increased, especially during the COVID-19 pandemic, accelerating the growth of online health and beauty product transactions.

• For more detailed information about projections and developments in other industries in Indonesia, such as holiday gifts, outdoor leisure, household daily necessities, kitchen supplies, medical insurance, packages, sporting goods, office supplies, and pet supplies, it is recommended to visit specific industry-related sources, considering that the dynamics and characteristics of each industry can vary significantly.

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