Transformation of the Pet Supplies Market in Indonesia: Innovation and Halal Needs

Summary:

The pet supplies industry in Indonesia is expected to grow rapidly, driven by demand for natural, organic products, and pet care services. E-commerce and halal certification for pet food offer new opportunities, with the pet food market in Indonesia featuring a variety of health and special diet products.

• The pet supplies industry in Indonesia shows significant growth prospects in the coming years.

• The pet care market in Indonesia is estimated to reach USD 2,298.4 million in 2023 and is projected to exceed USD 5,883.2 million by 2033, with an annual growth rate of 9.5% from 2023 to 2033.

• This indicates a great potential for pet supplies industry players to expand and broaden their market in Indonesia.

• One of the trends supporting this industry's growth is the increasing demand for natural and organic products for pet care.

• Companies can seize this opportunity by offering unique products that meet this trend, such as special pet food based on specific breeds or health conditions.

• Additionally, there are investment opportunities in the development of pet care service networks, such as veterinary clinics, grooming salons, and pet hotels.

• The provision of halal certification for pet food is also a focus, as seen in the Malaysian cat food product, Power Cat, which successfully obtained halal certification from LPPOM MUI.

• This reflects the need to ensure that pet food products meet halal standards, which is important for Muslim consumers in Indonesia.

• E-commerce is predicted to continue playing a significant role in the distribution of pet supplies, with an increase in online sales supported by the pet humanization trend.

• This includes the sale of pet beauty products and health supplements that drive growth in the pet health sector.

• On the product side, the pet food market in Indonesia includes various types of products such as complete and balanced foods, special diet foods, nutraceuticals, probiotics, and antioxidants, all providing health benefits beyond basic nutrition.

• There are also options for Limited Ingredient Diet (LID) designed to minimize potential allergens.

• In conclusion, the pet supplies industry in Indonesia has great growth potential with many opportunities for product innovation and service expansion.

• With increasing awareness and demand for high-quality products and pet care services, industry players can seize this opportunity to expand their business in the Indonesian market.