Rapid Growth of Indonesia's Outdoor and Tourism Industry Heading Towards 2024

Summary:

Indonesia's outdoor tourism industry, especially camping and campervan activities, shows a positive trend. High demand for outdoor products like tents increased during the pandemic, with about 70% of products being locally made. The industry is expected to grow significantly by 2024, driven by public interest and government efforts to enhance tourism facilities. The Ministry of Tourism and Creative Economy aims for 3-7 million international tourist visits by 2023, indicating great potential for industry development.

• The outdoor tourism industry in Indonesia has shown a positive trend, especially in camping activities and the use of campervans. These activities are widely embraced by new families in West Java, Central Java, and East Java who are just getting acquainted with outdoor activities.

• This trend is predicted to continue to grow, with high demand for camping tents as the most popular outdoor product during the pandemic.

• This industry involves various businesses, ranging from small and medium enterprises (SMEs) to large enterprises, and has significantly contributed to the local economy, especially through the import of tents, which mainly come from China.

• Around 70% of outdoor products circulating in Indonesia are domestically made, indicating opportunities for further development in this industry.

• It is estimated that in 2024, the outdoor tourism and tourism industry in Indonesia will experience significant growth.

• This is supported by the increasing interest of the public in outdoor activities and tourism, as well as the government's efforts to promote tourist destinations and enhance facilities to attract more foreign tourists.

• Thus, both of these industries are expected to make a larger contribution to the national economy.

• The Ministry of Tourism and Creative Economy (Kemenparekraf) targets foreign tourist arrivals (foreign tourists) to Indonesia to be in the range of 3 million to 7 million visits in 2023.

• The increase in the number of foreign tourist arrivals is supported by the ongoing positive development of the tourism industry.

• In June 2022, the number of foreign tourist arrivals reached 350,000, skyrocketing nearly 2,000% compared to June 2021. The tourism industry also emphasizes the concepts of personalization, customization, localization, and being smaller in size, as well as the implementation of health protocols at every destination and creative economic center.

• Based on the data and information found, it appears that the outdoor leisure and tourism industry in Indonesia has great potential for growth.

• The growing interest in outdoor activities and ambitious foreign tourist arrival targets show optimism for the future growth of this industry.